KUALA LUMPUR, 28 AUGUST 2009 Technology firm HP Malaysia has announced the seizure of more than 370 counterfeit toner packaging/toner cartridges in Malaysia.
HP director of brand protection, Jeff Kwasny, said the seizure was conducted by law enforcement officials at a warehouse and manufacturing centre located in Johor on 30 July.
In addition to the seizure of these counterfeit goods, three individuals were detained. HP appointed contractors assisted in this successful enforcement action by providing law enforcement officials with intelligence regarding the existence and location of these counterfeit goods, said Kwasny.
He added that HP's global anti-counterfeit programme incorporates industry-leading anti-counterfeiting practices and partners with law enforcement agencies to combat the manufacture, distribution and sale of counterfeit HP printer cartridges.
Drive to stop inferior products
The effectiveness of the HP anti-counterfeiting programme in Malaysia has resulted in law enforcement agencies successfully confiscating counterfeit cartridges, packaging, and components worth US$226,792 (RM798, 000) this year, he said.
On a global level, HP maintains an aggressive approach to anti-counterfeiting and has conducted more than 4,620 investigations in 55 countries during the last four years, he added. This activity has resulted in the seizure of more than US$$795 million worth of counterfeit printing supplies products worldwide over this same time period.
Our commitment to our customers is the driving force behind the vigilance of our anti-counterfeit team, as we understand how the sale of counterfeit HP products negatively impacts our customer and the HP brand, said Kwasny. With counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product, but they instead receive a cartridge that provides them with inferior print quality at best and often one that fails to perform at all.
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