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Is there a shift in the IT security market?

AvantiKumar | Sept. 13, 2016
IDC comments on the growth of the specialised threat analysis market during the launch of a security intelligence as a service solution in Kuala Lumpur.

Kaspersky Lab GM

Photo - Sylvia Ng, the new General Manager, South East Asia, Kaspersky Lab.

 Double-digit growth

Speaking of her objectives in her new role, Ng said, "[These will include] a focus on reinforcing B2C (business-to-consumer) market share, as well as driving channel engagements and development in the B2B (business-to-business) sector in the Southeast region."

This will include growing the SMB (small and medium business) and enterprise markets in the next three years, said Ng.

"We are also actively cooperating with manufacturers of automation systems in order to develop equipment that takes new cybersecurity standards and requirements into consideration," she said.

"We expect that [these moves] will bring strong double-digit growth in enterprise, particularly in the non-endpoint security area," Ng said. "For SMB and VSB segments we estimate to have low double-digit growth, and we expect single-digit growth in the technology licensing and B2C sectors."


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