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These boots were made for tracking

Thomas Wailgum | Aug. 19, 2008
Nine West tries RFID.

In other words, the more items the reader had to scan in one instance, the less successful it was.

Jones Puts Best Foot Forward

No matter the difficulties, executives at Jones Apparel decided that RFID vendors systems and technologies had matured enough to "kick the tires," so to speak.

"We are intrigued by the prospect of enhanced inventory visibility, and we think this can be of real value to our customers and store associates," noted Sergio Prosperino, senior vice president or store operations at Nine West.

Partners in the Nine West pilot include: Vue Technology , which will provide the RFID software and system management solutions; Motorola's Enterprise Mobility Business, which will provide fixed and handheld RFID readers and antennas; Avery Dennison, which will provide RFID tags and printers; and inCode Wireless, which will provide installation and integration services and, along with RFID Sherpas, will perform operational and business case analysis, according to the announcement.

"We are eager to begin this test to explore the benefits that RFID can provide in our retail footwear locations," stated Norm Veit, executive vice president of MIS at Jones Apparel. "RFID has interested us for some time, and we believe it has reached the point where launching a pilot program of this nature makes sense."


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