mis-asia Media: The Business of Content in Asia’s Fastest-Growing Market
Trosolwg: Covering the Industry That Shapes Public Conversation
Welcome to mis-asia Media, your authoritative source for news and analysis on Asia’s dynamic media and entertainment landscape. In a region where streaming platforms are overtaking traditional television, where K-dramas command global audiences, and where artificial intelligence is reshaping content creation, understanding the media industry has never been more critical. mis-asia Media tracks the companies, trends, and technologies driving this transformation—from content production and distribution to advertising, publishing, and the creator economy. P'un a ydych chi'n weithiwr proffesiynol yn y diwydiant, an investor, or simply curious about how media shapes our world, this section offers unparalleled insight into the business of content across Asia-Pacific.
Yr hyn yr ydym yn ei gwmpasu: The Evolving Media Ecosystem
Streaming & Digital Video
Asia is ground zero for the streaming revolution. Yn 2025, streaming platforms will overtake traditional pay-TV as the largest source of content investment in the region, with projected spending of $5 billion across key Asian markets . mis-asia Media provides comprehensive coverage of:
Global Platforms in Asia: How Netflix, Amazon Prime Video, and Disney+ are adapting their strategies for Asian audiences, investing in local content while maintaining global appeal .
Regional Champions: The rise of homegrown platforms such as India’s JioHotstar (commanding 56% of premium VOD viewing), Indonesia’s Vidio, Thailand’s TrueID, and South Korea’s TVING and Wavve .
Content Trends: Analysis of viewing patterns, from K-dramas and Korean movies accounting for over half of premium VOD viewing in East Asia to the surge in regional-language content across India and Southeast Asia .
Television & Broadcasting
While streaming dominates headlines, traditional television remains resilient in key markets. mis-asia Media tracks:
Market Dynamics: How free-to-air broadcasters in Thailand and Vietnam continue to anchor mass audiences, while Korea and the Philippines face ratings erosion as younger viewers migrate to digital platforms .
Advertising Trends: The structural decline in TV advertising across the region and how broadcasters are responding through aggregation strategies, content licensing, and hybrid business models .
Local Success Stories: Strong performances from networks like Indonesia’s RCTI and SCTV, which have maintained stable ratings despite industry headwinds .
Film & Theatrical Exhibition
Asia’s film industry is a story of resilience and regional diversity. Our coverage includes:
Box Office Performance: India’s theatrical market climbing to $1.4 biliwn i mewn 2024, powered by South Indian films, while Korea’s box office contracted but maintained strong local market share at 61% .
Southeast Asian Cinema: Robust rebounds in the Philippines and Vietnam, where local titles now command 41% and nearly 50% of box office revenue respectively .
China’s Market Dominance: China has overtaken North America as the world’s largest film market, with domestic productions increasingly preferred over Hollywood imports .
Music, Publishing & Emerging Formats
Beyond screen-based media, mis-asia covers the full spectrum of content industries:
Music: K-pop’s global domination through agencies like HYBE, SM Entertainment, and YG Entertainment; China’s unique digital music market led by Tencent Music Entertainment; and India’s Bollywood-driven music industry .
Publishing & Digital Reading: The rise of webtoons from South Korea’s NAVER and Kakao, Japanese manga’s digital expansion, and the growth of e-publishing across India and Southeast Asia .
Gaming & Esports: Video games and esports captured 20.72% of Asia Pacific media and entertainment market share in 2025, with China alone generating $60.59 billion in gaming revenue .
The Creator Economy & AI Revolution
mis-asia Media explores the forces shaping the industry’s future:
Creator Economy: Asia is home to over 100 million creators as of 2024, projected to reach 165 million by 2030, driving new formats like China’s micro-drama boom (now a $7 billion industry) and live-commerce integration .
Deallusrwydd Artiffisial: How AI is streamlining production workflows, enabling data-driven commissioning, localized marketing, and dynamic ad monetization across the region’s media industry .
Digital Advertising: The shift of ad spend from traditional TV to digital performance channels, with retail media expected to drive $45 billion in spending across Asia by 2030 .
