Apple Algorithm Transparency: Daim Ntawv Thov Khw Tshawb Nrhiav Ranking Variables piav
(Apple Algorithm Transparency: App Store Search Ranking Factors piav qhia)
Dab tsi yog Apple's App Shop Saib Cov Qauv? .
Apple's Application Shop nrhiav cov qauv txiav txim siab seb cov apps twg tshwm sim thaum ib tus neeg sau ib lo lus lossis kev qhia ncaj qha rau hauv App Shop tshawb nrhiav. Nws tsis yog ib tug secret formula, tab sis nws kuj tsis yog pej xeem kiag li. Apple tau qhia qee cov lus qhia ntau xyoo, tshwj xeeb tshaj yog nrog tus tsim tawm cov lus qhia thiab hloov tshiab raws sijhawm. Lub kaw lus tshawb xyuas ntau lub ntsiab lus zoo li daim ntawv thov npe, cov lus tseem ceeb, tus cwj pwm ntawm tus kheej, cov qhab nias, thiab raws nraim li cas tib neeg hloov kho daim ntawv thov. Tag nrho cov khoom no pab Apple txheeb xyuas qhov cov neeg siv xav tau tiag tiag thaum lawv saib. Tsis zoo li Google lossis lwm yam kev tshawb fawb hauv internet, Apple tuav tswj nruj dua qhov nws nthuav tawm ntau npaum li cas. Tseem, developers uas nkag siab kuj yog ib feem ntawm qhov system no tuaj yeem tau txais lawv cov apps pom los ntawm ntau tus neeg. Piv txwv li, cov lus xaiv tam sim no txog lub iPhone 20 Ultra qhia tias Apple lub zej zog ecological cuam tshuam li cas cov apps tau tsom mus rau thaum ntxov.
Vim li cas Apple thiaj tswj hwm nws cov algorithm feem ntau ntawm tus kheej? .
Apple lees tias nws ruaj ntseg tus neeg siv tus kheej ntiag tug thiab kev nyab xeeb thiab kev nyab xeeb feem ntau ntawm lwm yam. Tias yog vim li cas nws tsis tshaj tawm txhua cov ntaub ntawv raws nraim li cas nws App Shop ranks daim ntawv thov. Yog sawv daws paub raws nraim li cas xwb “video ua si” qhov system, Cov neeg ua txhaum cai tuaj yeem ua dej nyab lub khw nrog kev dag lossis cov ntawv thov qib qis kom tau txais qhov raug. Los ntawm kev tswj cov khoom ntawm cov algorithm zais, Apple ua rau nws nyuaj rau cov neeg tsim qauv tsis ncaj ncees los dag lub cev. Ib yam li ntawd, Apple wants individuals to rely on that the top outcomes are truly valuable, not just cleverly maximized. This method fits with Apple’s general brand name: easy, protected, and focused on high quality. Thiab kuj, Apple has made approach greater openness in various other areas, like its payments to open-source tasks such as Swift and WebKit, raws li tau sau tseg hauv recent updates on its open-source work. However when it involves look rankings, caution gain complete openness.
How Do Designers Impact Their Application’s Search Exposure? .
Also without understanding every policy, wise programmers use what Apple has actually validated to increase their chances. Thaum xub thawj, they select a clear and pertinent app name. The name carries a lot of weight in search results page. Thib ob, they fill in the keyword field very carefully throughout entry– qhov no yog qhov chaw zais cia tsuas yog Apple pom, yog li txhua tus cwj pwm tseem ceeb. Peb, lawv tsom ntsoov rau kev koom tes ntawm tus kheej. Yog tias muaj ntau tus neeg rub tawm ib qho app thiab txuas ntxiv siv nws, Apple pom qhov ntawd yog qhov qhia tau zoo. Kev ntsuam xyuas siab thiab kev tshuaj xyuas zoo kuj pab. Kev hloov tshiab tsis tu ncua qhia Apple daim ntawv thov muaj sia nyob thiab txhim kho. Thaum kawg, teeb meem localization. Ib daim ntawv thov uas txhawb nqa ntau hom lus tuaj yeem tso rau hauv ntau qhov chaw. Cov kauj ruam no tsis lav qhov chaw saum toj kawg nkaus, tseem lawv ncaj nraim nrog Apple qhov kev nyiam nyiam. Xav txog nws zoo li cog cov noob hauv cov av zoo– koj tswj tsis tau cov huab cua, tab sis koj tuaj yeem muab koj cov nroj tsuag rau qhov pib zoo tshaj plaws.
Daim ntawv thov kev nkag siab Apple's Look Position Elements .
Pom tau raws nraim li cas Apple tso cov apps pab cov neeg tsim qauv xaiv cov kev xaiv ntse dua los ntawm hnub ib. Daim ntawv thov kev tawm dag zog lub cev tshiab, ua piv txwv, tej zaum yuav muaj cov ntsiab lus xws li “kev tawm dag zog,” “tracker,” los yog “kev noj qab haus huv” nyob rau hauv nws lub npe lossis cov kab lus tseem ceeb. Nws tseem yuav mus rau kev ua tau zoo sai thiab kev tsim qauv zoo vim tias kev sib tsoo lossis lag ua rau cov neeg siv tuav tau– uas mob rankings. Cov pab pawg tsim cov apps tsom mus rau kev noj qab haus huv yuav saib zoo heev ntawm kev hloov kho hauv cov tshuab xws li watchOS. Nrog watchOS 11 nthuav qhia cov ntaub ntawv kev noj qab haus huv tshiab thiab kev noj qab haus huv pom zoo thiab APIs, Cov neeg tsim qauv tam sim no tuaj yeem tsim cov cwj pwm nplua nuj uas txhawb kev siv txhua hnub, uas indirectly txhim khu kev tshawb nrhiav. Cov ntawv thov ntiag tug yav dhau los, qhov kev nkag siab no tsim cov phiaj xwm kev lag luam. Tua tawm lub sijhawm, tshuaj xyuas tej yaam num, thiab txawm tias cov tswv yim pab cov neeg siv khoom txhua qhov txuas rov qab mus rau cov cim Apple watches. Hauv luv, to taub cov ntsiab lus no transforms guesswork rau hauv txoj kev.
Cov lus nug nquag nug txog Apple Algorithm Qhib thiab Daim Ntawv Thov Khw Muag Khoom .
Ua app downloads ncaj qha cuam tshuam rau txoj haujlwm nrhiav? Yog lawm, tab sis tsis nyob ib leeg. Apple saib seb muaj pes tsawg tus neeg nruab ib lub app thiab tom qab ntawd tswj kev siv nws. Ib qho kev nce siab hauv kev rub tawm yam tsis muaj kev siv txuas ntxiv yuav tsis pab ntau.
Kuv puas tuaj yeem them Apple kom tus nqi ntau dua? Tsis muaj. Apple tsis ua lag luam zoo dua qhov kev tshawb nrhiav ntuj. Koj tuaj yeem khiav tawm ntawm Apple Browse Ads, txawm li cas los xij cov no tshwm sim ib tus zuj zus los ntawm cov txiaj ntsig niaj hnub.
Yog cov lus tseem ceeb tseem ceeb tom qab iphone 9? Yog lawm. Txawm hais tias muaj tseeb tias Apple tau tshem ntawm 100-tus cwj pwm lo lus tseem ceeb rau qee thaj tsam, programmers nyob rau ntau lub teb chaws tseem muaj nws. Xaiv qhov tseeb, cov ntsiab lus tseem ceeb tseem yog qhov tseem ceeb.
Daim ntawv thov loj puas cuam tshuam txoj haujlwm? Tsis ncaj. Txawm li cas los xij, daim ntawv thov loj tuaj yeem cuam tshuam kev rub tawm ntawm kev sib txuas qeeb, uas txo kev koom tes– thiab qhov ntawd tuaj yeem ua mob rau cov qeb duas hauv lub sijhawm.
Raws nraim li feem ntau Apple hloov nws cov qauv? Apple tsis tshua muaj kev qhia txog kev hloov pauv loj, txawm li cas los xij me ntsis tweaks feem ntau. Cov neeg tsim qauv yuav tsum tau hloov kho tshiab los ntawm cov nom tswv channel thiab tshuaj xyuas lawv cov apps feem ntau.
Yog localization tsim nyog rau kev siv zog? Tseeb tiag. Ib daim ntawv thov txhawb nqa Spanish, Nyiv, los yog German tuaj yeem tshwm sim hauv zej zog tshawb nrhiav hauv cov khw no. Txhua qhov kev hloov pauv tuaj yeem muaj nws cov lus tseem ceeb heev.
Ua cov screenshots thiab cov yeeb yaj kiab tseem ceeb rau kev tshawb nrhiav? Lawv tsis hloov cov ntsiab lus sib piv, tsis tau lawv cuam tshuam seb ib tug neeg clicks tom qab pom koj app. Ntau dua click-dhau tus nqi qhia qhov tseem ceeb, uas tej zaum yuav txhawb nqa qhov qeb duas zoo dua.
(Apple Algorithm Transparency: App Store Search Ranking Factors piav qhia)
Cov ntawv pov thawj tsis zoo tuaj yeem cuam tshuam kuv lub app qhov pom? Ob peb qhov kev ntsuam xyuas tsis zoo yuav tsis. Txawm li cas los xij yog tias cov qhab nia txo qis hauv qab no 4 hnub qub thiab nyob ntawd, nws yuav cuam tshuam raws nraim li Apple qhia koj lub app. Cov neeg siv khoom suav nrog kev ntaus nqi, yog li ntawd Apple ua.