Apple is cutting more than 200 jobs across its Siri, Vision Pro, and related software teams in one of its clearest recent signals that the company is reallocating resources toward AI-powered Siri and smart glasses. The reductions come as Apple scales back certain Vision Pro projects while simultaneously reorganizing teams around its next generation of artificial intelligence features .
The Numbers
About 100 positions are being eliminated from the Vision Pro organization, while another 100 or so are being cut from Siri and related software teams. The changes also extend to the Intelligent Systems Experience team, which sits within Apple’s software engineering division and works on integrating AI capabilities across devices like the iPhone, iPad, и Мак .
Apple confirmed the restructuring, describing it as part of an effort “to evolve our business to deliver the best experiences for our users.” The company said that while the change will create new roles, it will also impact “a limited number of existing roles” . Affected employees will receive support during the transition, including opportunities to apply for other positions within Apple .
Vision Pro: Gaming Team Shut Down, Immersive Video Cut Back
The Vision Pro division absorbed the heavier blow. Apple is largely shutting down the team dedicated to gaming features for the headset and significantly reducing the team responsible for producing immersive video content .
This move reflects the reality that producing immersive 3D video is extraordinarily expensive. A single episode can cost several million dollars, shot by multiple crews of Apple staff and contractors, for an audience that has remained disappointingly small . The high price tag of the Vision Pro — $3,499 at launch in 2024 — and its bulky design have limited mainstream adoption, making these production costs difficult to justify .
Apple is not completely abandoning immersive video or the Vision Pro platform. The company plans to produce fewer internal videos and rely more on outside studios to develop content for the platform . Apple has told employees that Vision Pro and its visionOS operating system will continue, and the company is still considering releasing another model as early as the end of 2028 .
Siri Restructuring: A Technical Architecture Shift
The Siri cuts are less about abandoning the voice assistant and more about evolving its technical foundation. Apple is rebuilding Siri around a new AI-powered architecture, which requires different engineering skills than the older version . The shift means some existing roles are being eliminated while new positions are being created to support the upgraded assistant .
The Intelligent Systems Experience team is being similarly reorganized as Apple reassigns AI-related development responsibilities across its organization. With more teams incorporating AI capabilities into apps, system features, and services, Apple is restructuring to align personnel with new priorities and accelerate AI feature development .
Smart Glasses: The Near-Term Priority
The broader story here is Apple shifting resources toward smart glasses — lightweight wearable devices that would not support immersive video or advanced gaming . While Vision Pro represented Apple’s entry into spatial computing, the company now appears to view smart glasses as a more mainstream path forward in the head-worn computing space .
This is a significant pivot from where Apple stood two years ago. Видение Про, представлен в 2024 with much fanfare, was positioned as the future of computing. But its high cost, масса, and limited content ecosystem prevented it from achieving widespread adoption. Сейчас, Apple is recalibrating: placing its bets on an AI-powered Siri that can serve all users, and a smarter, lighter set of glasses that might actually appeal to the mass market.
