ISabelo seMarike yeSixhobo esiSinxitywayo seApple: UVavanyo oluPhakamileyo lwe-Apple Watch
(ISabelo seMarike yeSixhobo esiSinxitywayo seApple: I-Apple Watch Dominance Analysis)
Yintoni iSabelo seMakethi yeSixhobo esiSinxitywayo seApple? .
Xa abantu bethetha ngetekhnoloji yokunxiba, igama elinye lidla ngokuvela kuqala: apile. Isabelo seshishini semakethi yezixhobo ezinxitywayo kwihlabathi sikhulu. Kwiminyaka embalwa edlulileyo, I-Apple ibambe ngokuqhubekayo 30% kwimarike ye-smartwatch yehlabathi jikelele. Elo nani litsiba ngakumbi xa ujonga nje iiwotshi zeprimiyamu ezixabisa ngaphezulu $200. Eyona nto iphambili eqhuba le mpumelelo yiApple Watch. Ayisiyonto nje i-gizmo– ngokwenene iye yaba luphawu yokuphila izigidi. Ukusuka kwimpilo kunye nabalandeli bokuqina ukuya kwiingcali ezixakekileyo, ezininzi zixhomekeke kwi-Apple Watch yabo yonke imihla. Oku kubekwa okuqinileyo akuzange kwenzeke ngobusuku. UApple waya kwigumbi elinxitywayo 2015 kunye nabakhuphisana nabo ngokukhawuleza njengeSamsung, Fitbit, kunye noGarmin. Namhlanje, I-Apple Watch iyodwa imele ngaphezu kwesiqingatha sazo zonke iintengiso ze-smartwotshi kwiimarike ezibalulekileyo njenge-United States. Ubukhulu bayo bubonisa indlela iApple edibanisa ngayo uyilo, inkqubo yesoftware, kunye noluntu kwiphakheji enye enamandla.
Kutheni i-Apple Watch iKhokele indawo yentengiso? .
I-Apple Watch ikhokelela ngenxa yokuba isebenza ngaphandle komthungo kunye nezinye izinto ezahlukeneyo ze-Apple. Ukuba unayo i-iphone ye-apula, Ukongeza i-Apple Watch ivakala yendalo. Izaziso, iminxeba, imiyalezo, kunye nolwazi lwezempilo luhamba ngokufanelekileyo phakathi kwezixhobo. Olo ludibaniso lunzima ukuba lukope abakhuphisana nabo. I-Apple nayo ichitha imali eninzi kwiimpawu zempilo. Izinto ezifana nokujongwa kwexabiso lentliziyo, IECG, esweni ioksijini yegazi, kunye nokufunyanwa kwe-drop kuphuhliswa kanye ngaphakathi. Ayingomaqhinga la– basindisa ubomi kwaye banike abasebenzisi ixabiso lokwenene. Ukongeza, I-Apple ihlaziya i-watchOS yayo ngonyaka, Ukongeza izinto ezintsha ngaphandle kokufuna izixhobo ezitsha. I-brand ngokwayo izisa ukubala. Abantu bayazi ukuba i-Apple ixhasa iimveliso zayo ngemigaqo-nkqubo yabucala eqinileyo kunye noncedo oluhlala ixesha elide. Ngokungafaniyo nezinye izinto ezinxitywayo ze-Android eziye zishiywe emva konyaka okanye ngaphezulu, Iiwotshi zeApple zifumana uhlaziyo lwenkqubo yesoftware 5 iminyaka okanye ngaphezulu. Loo nyaniso yakha ukuzibophelela. Kwaye masingasihoyi isitayile– I-Apple isebenzisa iibhendi kwaye igqibezela yonke incasa enye, ukusuka kwisitayile ukuya kubunewunewu. Zonke ezi zizathu zibandakanya ukugcina abathengi bebuya.
Nje ukuba iApple iphuhlise njani ukuNgqwetheka kwayo? .
I-Apple yakha ukubaluleka kwayo okunxibayo inyathelo nenyathelo. Ekuqaleni, igxile ekwenzeni iApple Watch ibe lula kakhulu ukuyisebenzisa. Ujongano lucocekile. Isithsaba se-elektroniki sinikezela ngolawulo oluchanekileyo. Ingxelo yeHaptic ivakala yanelisa ngokwenene. Emva koko, I-Apple yayame kwimpilo kunye nempilo. Isebenzisana nemibutho yezonyango ukuqinisekisa iimpawu ezifana nezaziso zesingqisho esingaqhelekanga. Ixesha elidlulele, iwotshi yaqhubela phambili ukusuka kwisixhobo esihle ukuya kwisixhobo sezempilo uninzi lweengcali zonyango lucebisa. Iintengiso kunye nokuthengisa kudlale umsebenzi omkhulu nako. Iintengiso zikaApple zibonisa abantu bokwenyani abasebenzisa iwotshi kulo lonke ixesha lokubaleka, uhamba, okanye iimeko zikaxakeka– hayi nje iinkcukacha zetekhnoloji. Ubukho bokuthengisa nabo buncede. Ungazama iiwotshi kuyo yonke ivenkile yeApple, thelekisa iimodeli ecaleni, kwaye ufumane uncedo lokuziseka. Uhlaziyo lwenkqubo yesoftware lugcina uyilo oludala luluncedo, ekhuthaza ukuphuculwa ngaphakathi kwamalungu osapho lwe-Apple. Kwakhona, I-Apple idibanisa iinkonzo ezifana neMpilo kunye nokomelela + ngehardware, ukudala uthethathethwano oluqhubekayo. Akukho nanye kwezi ibingalindelekanga. Yayingumxube oqaphelekayo wehardware, inkqubo yesoftware, izisombululo, kunye neqhinga lokuthengisa elisebenza kunye. Ukufumana ukuqonda okunzulu ngakumbi malunga nendlela iinkampani ezakha ngayo i-ecosystems, jonga ukuba njani kanye UGoogle ulinganise ikhonkco lokuthengisa usebenzisa isakhelo esihlanganisiweyo.
Ziziphi iiNkqubo zeQhinga le-Apple Watch? .
Abantu basebenzisa iApple Khangela nangaphezulu kunexesha lokwazisa. Ukulandela umkhondo wokuqina komzimba ngumzobo obalulekileyo. Ibala amanyathelo, imithambo yezenzo, kwaye kwakhona kukukhumbuza ukuba ume. Abasebenzisi bezixhobo zokulandelela ukulala bakha iindlela ezingcono. Ukulandelela impilo kakuhle kuya nzulu– ukufumanisa amaxabiso entliziyo aphezulu okanye aphantsi, ukulandelela imijikelo yokuya exesheni, kunye nesilumkiso malunga nefibrillation ye-atrial elindelekileyo. Ukhuseleko lubandakanya umba kwakhona. Ukufunyanwa kwelahleko kunokubiza izisombululo zikaxakeka ngoko nangoko ukuba awusabeli. Ukufunyanwa koKutshayisa, kuqukwe uyilo olutsha, uva iimoto kunye neengozi zeelori kunye nezilumkiso ziyanceda. Ukusebenzisana kuhlala kulula kunye neempendulo ezikhawulezayo, iimemo zelizwi, kunye ne-walkie-talkie setting. Abathandi bomculo basasaza iingoma ukusuka esihlahleni sabo. I-Apple Pay ikuvumela ukuba ufumane ikofu ngaphandle kokukhupha ifowuni yakho. Kubahambi, iwotshi iveza amapasi okukhwela kunye neemfihlo ekuchithelwa kuzo iiholide. Abaprogram bakhe amawaka ezicelo– ukusuka kwizikhokelo zokucamngca ukuya kubahlohli bolwimi– ezibaleka ngokuthe ngqo ekulindeni. Ifike ibe ngumncedisi ozinxibayo. Kanye njengokuba njani Amaqabane kaGoogle kunye nee-automakers ukufaka imisebenzi yobulumko kwiimoto kunye neelori, I-Apple igxininise ubukrelekrele ngqo kwizinto ezinxitywayo zemihla ngemihla.
Ii-FAQs malunga nokubekwa kweMarike eZinxitywayo ye-Apple .
Ngaba i-Apple Watch yeyona smartwatch ethandwa kakhulu kwihlabathi? Ewe. Ilixa emveni kwelixa, iquka iigrafu zentengiso yamazwe ngamazwe ngomda omkhulu. Akukho nto yimbi eyenye ibhrendi esondelayo ngevolumu yesixhobo okanye inzuzo.
Ngaba ndifuna i-iPhone ukuze ndisebenzise i-Apple Watch?? Ubukhulu becala, Ewe. Ikhono elipheleleyo lifowunela i-iPhone. Ezinye iinguqulelo zeselula zisebenza ngokuzimeleyo kwiifowuni kunye nedatha, nangona kunjalo ulungiselelo kunye neempawu ezingundoqo zisafuna i-iphone ye-apple.
Ngokuchanekileyo, isabelo semarike ye-Apple sithelekisa njani neSamsung okanye iFitbit? I-Apple ibambe malunga ne-30– 35% yemarike epheleleyo yokunxiba. Isamsung ibambelela kuyo yonke indawo 10%, kunye neFitbit (ngoku iphethwe nguGoogle) imikhondo ukongeza ngasemva. Kwicandelo leprimiyamu, Isabelo sika-Apple siya ngaphaya 50%.
Ngaba i-Apple iya kuhlala ikhokela njengoko iintshatsheli ezintsha zingena? Mhlawumbi, Ewe. Abadlali abatsha bayasokola ukuthelekisa imeko ye-Apple. Kwakhona i-Pixel Watch kaGoogle ixhomekeke kwiindawo zenkqubo ye-Android eziswele ukudibanisa impilo enzulu. Ukuqala kwentloko ye-Apple kunye nophuhliso oluqhubekayo luvelisa umqobo ophezulu.
Ngaba uyilo oludala lwe-Apple Watch lusaxhaswa? Ewe. I-Apple ihlala igcina ukujonga ubuncinci 5 iminyaka kunye nohlaziyo lwenkqubo yesoftware. Oko kwandisa ubomi besixhobo ngasinye kwaye kunciphisa uxinzelelo lokuphucula.
(ISabelo seMarike yeSixhobo esiSinxitywayo seApple: I-Apple Watch Dominance Analysis)
Ngaba iApple igxile kwizixhobo nje? Hayi. Izisombululo ezifana ne-Apple Fitness +, Apile Unyango, kunye nentsebenziswano yedatha yezempilo kunye nempilo yongeza ixabiso eliphindaphindiweyo. Ezi zipili zisondela ezibonwa kwezinye izigebenga zetekhnoloji, njengokuba njani UGoogle usebenzisana namazwe ngamazwe ukuqhuba ukuqhubela phambili ngaphaya kwehardware. I-Apple iyaqonda ukuba ukongama okuhlala kuhleli kuvela ekudibaniseni iimveliso ezinezisombululo ezigcina abantu bebandakanyeka ixesha elide emva kokufunyanwa..