Iyini Ukutshala Kwe-Google Ezimakethe Ezikhulayo? .
(Ukuhlaziya: Ukutshalwa kwezimali kwe-Google Ezimakethe Ezisafufusa Kubonisa I-ROI Enamandla Kakhulu)
Ukutshalwa kwezimali kwe-Google ezimakethe ezikhulayo kubonisa ukuthi ibhizinisi libeka ukheshi, emisha, kanye nabantu khona kanye emazweni asanweba isimo sabo sezomnotho esidijithali. Lezi zindawo zihlanganisa izingxenye ze-Southeast Asia, Afrika, i-Latin America, naseNingizimu Asia. Kunokuba ugxile kokuchichimayo, amazwe amisiwe, I-Google ibona amathuba amakhulu lapho ukusetshenziswa kwewebhu kukhuphuka ngokushesha kodwa izinsiza zisabalulekile. Inkampani yakha izinsiza zedatha, uqeqesha abaklami bendawo, imali yokuqala, futhi ivumelanise izinhlelo zayo zokusebenza ezifana nokuthi Phequlula, Amamephu, kanye ne-YouTube ukuze isebenze kangcono kumafoni anenani eliphansi namanethiwekhi ahamba kancane. Lo mshini awunikezi izikhangiso ezengeziwe. Kuhlobene nokudala abasebenzisi abahlala isikhathi eside nozakwethu endaweni lapho impilo yedijithali isanda kuqala ukususa.
Kungani i-Google ibona i-ROI ephezulu elindelekile kulezi zindawo? .
Imbuyiselo ekutshalweni kwezimali (I-ROI) kubukeka kunamandla ngoba izigidigidi zabantu ezimakethe ezisafufusa ziza ku-inthanethi okokuqala ngqa. Abaningi basebenzisa omakhalekhukhwini njengendlela yabo enkulu yokufinyelela iwebhu. Lokho kuphakamisa ukuthi wonke umsebenzisi omusha angaba ikhasimende lezikhangiso ze-YouTube, isesheli esisebenzisa i-Google, noma umthengi osebenzisa i-Google Pay. Izinkampani ezingomakhelwane nazo zidinga amathuluzi ukuze zifinyelele kumakhasimende, ngakho-ke babhalisa kokuthi Izikhangiso ze-Google noma izixazululo Zefu. Ngokungafani nezimakethe ezigcwele njenge-U.S. noma eNtshonalanga Yurophu, ukukhula khona lapha kuyashesha, hhayi flat. Futhi okunye, ohulumeni bamazwe kulezi zifunda bavame ukwamukela ukutshalwa kwezimali kwezobuchwepheshe bangaphandle njengoba kuletha imisebenzi nezinsiza. Njengoba kwamukelwe Umbiko wemali engenayo yakamuva yama-alfabhethi, imali engenayo evela ezimakethe zomhlaba wonke– ikakhulukazi e-Asia– ikhuphuka njalo ngenxa yokuhlakanipha, izindlela zasendaweni.
I-Google Ikwenza Kanjani Lokhu Kutshalwa Kwezimali Kusebenza Ngaphansi? .
I-Google ayivele yehlise imikhiqizo iye emazweni amasha futhi ifise ukuthi ibambelele. Isebenzisana kakhulu namathimba endawo ukuze ibone ulimi, umphakathi, kanye nezidingo zansuku zonke. Ngokwesibonelo, eNdiya, yethula “Isikhumulo,” umsebenzi oncomekayo we-Wi-Fi yomphakathi eziteshini zesitimela. ENigeria, yaziqeqesha 100,000 abaklami nayo “I-Google Developers Launch Pad.” Inkampani iphinde ishunise imiklamo yayo ye-AI ukuze ibone izimpiko zasendaweni nezilimi zesigodi ukuze ukusesha ngezwi kuzuzise abantu abengeziwe.. Okunye ukuthutha okubalulekile ukujoyina ama-titans wendawo. Njengoba kubikwe ngu I-Asia YAMI, I-Google Cloud manje ibambisene nezinkampani zabalimi e-Southeast Asia ukusebenzisa i-AI ekulimeni okuhlakaniphile nokusakazwa kokudla. Lobu budlelwano buthuthuka buncike futhi buvule iminyango ubuchwepheshe obumsulwa bubodwa obungeke bukwazi.
Yiziphi Izicelo Zomhlaba Wangempela Zale Technique? .
Ungabona isu lemakethe ekhulayo le-Google emsebenzini nsuku zonke. E-Indonesia, abanikazi bezitolo abancane basebenzisa i-Google My Service ukuze bavele ku-Amamephu ukuze abathengi abaseduze bakwazi ukuzithola. EBrazil, abaqeqeshwayo babuka izifundo zamahhala zokubhala amakhodi ku-YouTube ngesi-Portuguese. EKenya, abalimi babheka umbiko wesimo sezulu ngezinhlelo zokusebenza ezisebenza ku-Google ezixhunywe kubathwali bezokuxhumana bendawo. I-hardware nayo iyanikela. Nakuba zingaboshelwe ngokuqondile nezimakethe ezisafufusa, zobuchwepheshe ezifana nalezo ezibikelwe i I-AirPods Max 2 bonisa ukuthi ukukhula kwezinto emhlabeni wonke kungena kanjani ekukhuleni okubanzi kwe-ecosystem– ehlanganisa izindawo ezizwelayo amanani lapho ikhwalithi ephezulu yomsindo nempilo yebhethri kubaluleke kakhulu kunokuthengisa okuphezulu. Okubaluleke kakhulu, lezi zinhlelo zokusebenza zibhekana nezinkinga zangempela: ukusiza umuntu ukuthi athole umsebenzi, thengisa izinto, funda amakhono, noma uhlale ufundile– konke ngokusebenzisa elula, amathuluzi afinyeleleka kalula.
Imibuzo evamise ukubuzwa Mayelana ne-Google Emerging Market Investments .
Ingabe i-Google ilandela idatha yekhasimende kulezi zizwe?
Cha. Ngenkathi izinsiza zolwazi zithuthukisa izixazululo, Inhloso eyinhloko ye-Google ukuthuthukisa okuhlala njalo. Uma abantu bengalwethembi uhlelo, bahambe. Ngakho ubumfihlo nokusebenza kahle kuza kuqala.
Ingabe lokhu kuzolimaza ibhizinisi lesifunda lezobuchwepheshe?
Hhayi njalo. I-Google ivamise ukuphakamisa imiphakathi yendawo yemvelo. Ixhasa ngezimali iziqalo ngama-accelerator, ihlanganyela imilando yezikweletu zefu, futhi ithuthukisa izinketho ngokubambisana. Amafemu amaningi omakhelwane akhula ngokushesha nge-Google njengozakwethu, hhayi imbangi.
Ingabe abantu abakulezi zimakethe bazisebenzisa ngempela izinto ze-Google?
Yebo. Ezizweni eziningi ezisafufusa, “Google” isetshenziswa njengesenzo– njenge “Google nje.” I-YouTube ivamise ukuba ngumthombo wenjabulo ohamba phambili. I-Android inika amandla omakhalekhukhwini abaningi lapho.
Ingabe i-ROI ephezulu iqinisekisiwe?
Akukho okuqinisekisiwe, nokho izinkomba zakuqala zinamandla. Izinombolo zamakhasimende zigcina ukukhuphuka. Imali engenayo yokukhangisa iyalandela. Ukwamukelwa kwamafu kuhamba kancane kodwa akushintshi, ikakhulukazi ezimbonini ezifana nezezimali nezolimo.
Ingabe ezinye izinkampani ezinkulu zezobuchwepheshe zingalingisa lelisu?
(Ukuhlaziya: Ukutshalwa kwezimali kwe-Google Ezimakethe Ezisafufusa Kubonisa I-ROI Enamandla Kakhulu)
Bangazama, nokho i-Google inesiqalo. Injini yayo yokusesha eku-inthanethi, I-Android OS, futhi i-YouTube isivele iyabusa. Ukwakha uhlobo olunjalo lokubonakala kuthatha iminyaka– kanye nokuqonda okujulile kwendawo i-Google isiqoqe iminyaka engaphezu kweshumi.