mis-asia Media: The Business of Content in Asia’s Fastest-Growing Market
Overview: Covering the Industry That Shapes Public Conversation
Welcome to mis-asia Media, your authoritative source for news and analysis on Asia’s dynamic media and entertainment landscape. In a region where streaming platforms are overtaking traditional television, where K-dramas command global audiences, and where artificial intelligence is reshaping content creation, understanding the media industry has never been more critical. mis-asia Media tracks the companies, trends, and technologies driving this transformation—from content production and distribution to advertising, publishing, and the creator economy. Whether you are an industry professional, an investor, or simply curious about how media shapes our world, this section offers unparalleled insight into the business of content across Asia-Pacific.
What We Cover: The Evolving Media Ecosystem
Streaming & Digital Video
Asia is ground zero for the streaming revolution. In 2025, streaming platforms will overtake traditional pay-TV as the largest source of content investment in the region, with projected spending of $5 billion across key Asian markets . mis-asia Media provides comprehensive coverage of:
Global Platforms in Asia: How Netflix, Amazon Prime Video, and Disney+ are adapting their strategies for Asian audiences, investing in local content while maintaining global appeal .
Regional Champions: The rise of homegrown platforms such as India’s JioHotstar (commanding 56% of premium VOD viewing), Indonesia’s Vidio, Thailand’s TrueID, and South Korea’s TVING and Wavve .
Content Trends: Analysis of viewing patterns, from K-dramas and Korean movies accounting for over half of premium VOD viewing in East Asia to the surge in regional-language content across India and Southeast Asia .
Television & Broadcasting
While streaming dominates headlines, traditional television remains resilient in key markets. mis-asia Media tracks:
Market Dynamics: How free-to-air broadcasters in Thailand and Vietnam continue to anchor mass audiences, while Korea and the Philippines face ratings erosion as younger viewers migrate to digital platforms .
Advertising Trends: The structural decline in TV advertising across the region and how broadcasters are responding through aggregation strategies, content licensing, and hybrid business models .
Local Success Stories: Strong performances from networks like Indonesia’s RCTI and SCTV, which have maintained stable ratings despite industry headwinds .
Film & Theatrical Exhibition
Asia’s film industry is a story of resilience and regional diversity. Our coverage includes:
Box Office Performance: India’s theatrical market climbing to $1.4 млрд 2024, powered by South Indian films, while Korea’s box office contracted but maintained strong local market share at 61% .
Southeast Asian Cinema: Robust rebounds in the Philippines and Vietnam, where local titles now command 41% and nearly 50% of box office revenue respectively .
China’s Market Dominance: China has overtaken North America as the world’s largest film market, with domestic productions increasingly preferred over Hollywood imports .
Music, Publishing & Emerging Formats
Beyond screen-based media, mis-asia covers the full spectrum of content industries:
Music: K-pop’s global domination through agencies like HYBE, SM Entertainment, and YG Entertainment; China’s unique digital music market led by Tencent Music Entertainment; and India’s Bollywood-driven music industry .
Publishing & Digital Reading: The rise of webtoons from South Korea’s NAVER and Kakao, Japanese manga’s digital expansion, and the growth of e-publishing across India and Southeast Asia .
Оюндар & Esports: Video games and esports captured 20.72% of Asia Pacific media and entertainment market share in 2025, with China alone generating $60.59 billion in gaming revenue .
The Creator Economy & AI Revolution
mis-asia Media explores the forces shaping the industry’s future:
Creator Economy: Asia is home to over 100 million creators as of 2024, projected to reach 165 million by 2030, driving new formats like China’s micro-drama boom (now a $7 billion industry) and live-commerce integration .
Artificial Intelligence: How AI is streamlining production workflows, enabling data-driven commissioning, localized marketing, and dynamic ad monetization across the region’s media industry .
Digital Advertising: The shift of ad spend from traditional TV to digital performance channels, with retail media expected to drive $45 billion in spending across Asia by 2030 .
