Raws li tsab ntawv ceeb toom los ntawm Cov Ntaub Ntawv, ByteDance tau txiav txim siab ncua kev tso tawm thoob ntiaj teb ntawm nws cov qauv AI video tiam qauv, Seedance 2.0. Cov cuab yeej tshiab, tsim los ntawm lub tuam txhab niam txiv ntawm TikTok, tau teem sijhawm pib thoob ntiaj teb thaum nruab nrab Lub Peb Hlis tab sis tam sim no tau ncua vim muaj kev pheej hmoo kev cai lij choj.
Seedance 2.0 tau tso tawm thawj zaug hauv Suav teb Lub Ob Hlis no. Cov yeeb yaj kiab luv luv tsim los ntawm tus qauv tau txais kev saib xyuas sai sai hauv online, nrog ib qho clip uas muaj kev sib ntaus sib tua digitally rov ua dua tshiab ntawm Tom Cruise thiab Brad Pitt ua rau muaj kev sib cav sib ceg. Cov ntsiab lus AI-tsim tawm tau nthuav tawm sai sai ntawm kev tshaj xov xwm thiab tam sim ntawd kos cov tshuaj tiv thaiv zoo los ntawm Hollywood.
Daim ntawv tshaj tawm tau sau tseg tias, thaum pom cov yeeb yaj kiab, tus kws sau ntawv tseem ceeb tau yws, “Nws yuav dhau rau peb,” qhia kev txhawj xeeb txog AI qhov cuam tshuam rau kev lag luam yeeb yaj kiab thiab TV. Lub caij no, several major Hollywood studios swiftly took legal action, sending a flurry of cease-and-desist letters to ByteDance. Disney’s lawyers were particularly forceful in their response, accusing the company of a “virtual smash-and-grab of Disney’s IP.”
Facing pressure from the film industry, ByteDance has pledged to strengthen its intellectual property protection measures. According to insiders, the company is now focusing its efforts on having the engineering and legal teams jointly develop solutions to avoid further legal disputes.
As of press time, ByteDance had not responded to TechCrunch’s request for comment. This incident has once again sparked industry discussion regarding copyright issues surrounding AI-generated content. Finding a balance between technological innovation and intellectual property protection is emerging as a common challenge for tech companies.