Indlela Ukuguqula Iipateni zeNkangeleko ezikuchaphazela ngayo ukukhula kweeMveliso kwihlabathi liphela
(Ukutshintsha iipateni zokukhangela zichaphazela njani uPhuhliso lweMveliso kwihlabathi liphela)
Yintoni etshintsha iipateni zokuKhangela? .
Iipateni zokukhangela zichaza indlela abantu abafuna ngayo iinkcukacha kwi-intanethi. Mandulo, abathengi bachwetheze amabinzana amafutshane njenge “eyona fowuni ilungileyo” okanye “izihlangu ezitshiphu.” Ngoku, babuza inkxalabo epheleleyo efana “Sesiphi isixhobo esilumkileyo esihlala ixesha elide kwintlawulo enye?” okanye “Ndingazifumana phi izihlangu zokusebenza ezihambelana nokusingqongileyo ngaphantsi $100?” Olu tshintsho luvela kubancedisi belizwi, iindlela zokuziphatha zokufakwa kwemfonomfono, kunye neenjini zokukhangela ezikrelekrele eziqonda ulwimi lwendalo. Abantu balindele izisombululo ezikhawulezayo nezenzelwe umntu. Le mikhwa emitsha yenza uphawu olucacileyo kwiinkampani: abantu bafuna ukubaluleka, isantya, kunye nomxholo. Nje ngeziphumo, Amaqela ento kufuneka anike ingqwalasela ethe kratya koko abantu bokwenyani banobubele kwiibha zokukhangela mihla le. Umzekelo, xa abalandeli baqala ukukhangela imisebenzi ethembekileyo yemidlalo eqikelelwayo, iinkqubo ezifana iPolymarket bafumana ukubambelela ngokulungelelanisa iminikelo yabo kunye nemibuzo yokwenene yabathengi.
Kutheni iPatheni yokuJonga iBaluleka kuPhuculo lweMveliso? .
Imikhwa yokukhangela ityhila oko abathengi bakuhlonipha ngokupheleleyo– ayisiyiyo into abathengisi abacinga ukuba bayayixabisa. Ukuba amawaka abantu bafuna “Iisetingi zabucala ze-iPhone emva kohlaziyo,” leyo yingcebiso eyomeleleyo abayili kufuneka babeke phambili imisebenzi yokuvuleka. I-Apple yaqaphela le pateni kwaye yaphendula ngolawulo olucacileyo lokulandela umkhondo we-app, njengoko kubonwa kuhlaziyo olugqunywe ngu MIS-Asia’s apple iphone 17 uhlalutyo. Ukungahoyi idatha yokukhangela kuthetha ukwakha iimveliso ngokusekelwe kuqikelelo. Nangona kunjalo ukuyisebenzisa amaqela oncedo abeka iimfuno ezingafezekiyo kwangethuba. Ukukhangela i-spike “indlela yokuqinisekisa iziphumo zonyulo” kwakhokelela nabalawuli ukuba bahlalutye amaqonga okubheja afana neKalshi, ebonisa indlela ukubuza kuluntu kunokuvula iziphumo zokwenyani zehlabathi, njengoko kuxeliwe kwi Isenzo somthetho saseArizona. Ngamanye amazwi, iipateni zophendlo zisebenza njengekhonkco lezimvo phakathi kwabantu kunye nabenzi.
Iifemu zisebenzisa njani iDatha yoPhando ukwenza iMveliso? .
Iinkampani ezihlakaniphile ngoku zifaka ulwazi lokukhangela ngokuthe ngqo kwimijikelo yazo yophuhliso. Basebenzisa izixhobo ezilandelela iipateni zamagama angundoqo, iifomathi zemibuzo, kunye neeyantlukwano zengingqi kumabinzana. Njengomzekelo, ukuba abasebenzisi baseJamani bafuna “ii-headphones ezizinzileyo” (ii-headphones ezizinzileyo) ngelixa abasebenzisi be-united state bebuza “ii-earphone ezenziwe ngeplastiki esetyenzisiweyo,” eyona mfuno ingundoqo efanayo iyavela– kodwa umyalezo kufuneka ulungelelanise. Amaqela emveliso anokwenza ii-earbuds ezineemodyuli ezineendawo ezitshintshayo ukuzalisekisa iimfuno zozinzo. Abanye bavavanya iingcamango ezizigqibezelayo okanye “Abantu nabo bayabuza” iibhokisi zokubonisa iintlungu ezifihliweyo. Elinye igama lebhrendi yokomelela komzimba lifumene uphando oluphindiweyo malunga “iiwotshi ezikhusela umbilo ezingalwenzi mandundu ulusu.” Basabela ngokutshintshela kwiimveliso ze-hypoallergenic kunye nokubandakanya iibhendi zokuthambisa umswakama. Le ndlela iguqula ulwazi olulula lube yinkqubela phambili esebenzayo. Isitshixo asikokuqokelela nje amagama okukhangela kodwa ukuqonda injongo esemva kwawo.
Izicelo kuwo wonke amaShishini .
Ukutshintsha iipateni zophendlo kunefuthe phantse kuwo onke amashishini. Kwezobuchwephesha, ukwandisa imibuzo malunga “Izixhobo ze-AI ezixoxa ngezigqibo” tyhala abayili ukuba bakhe iifomula ezingafihliyo. Kwifashoni, uphendlo olunje “iimpahla ezisebenzela iZoom kunye neofisi” imigca yempahla ye-hybrid ekhuthazwayo– iiblazer ezinomqolo otofotofo, umzekelo. Amagama emveliso yokutya alandelela amabinzana afana “i-snacks ephezulu yeeprotheyini ngaphandle kweswekile” ukulungisa izitya kwakhona. Nkqu nezisombululo zikaRhulumente womanyano zilungelelanisa; xa abemi bejonge “indlela yokuxela amakhadi okugonya inkohliso,” iinkampani zenze iiphothali ezilungelelanisiweyo. Iinkqubo zemali zijonga imiqathango efana “iipokotho ze-crypto ezikhuselekileyo zabaqalayo” kwaye uphendule ngojongano olulungelelanisiweyo kunye nee-pop-ups zokufundisa. Umsonto oqhelekileyo? Ulwimi lwexesha lokwenyani luveza iimfuno zexesha lokwenyani. Iifemu ezibeka le miqondiso zibe ziimpawu ezibonakalayo zifumana ingxowa-mali yokuthembela kunye nesabelo semarike ngokukhawuleza kunezo zixhomekeke kuphando oludala okanye amaqela ekugxilwe kuwo kuphela..
Imibuzo Ebuzwa Rhoqo Ngokumalunga neePatheni zokuKhangela kunye nokuVeliswa kwezinto ezintsha .
Yenza inzuzo yeshishini lendawo ngokulandela iipateni zokukhangela ngokunjalo? Ewe. Izixhobo zasimahla ezifana neeNdlela zikaGoogle okanye i-answerThePublic zibonisa ukuba abathengi basekhaya babuza ntoni. Ivenkile yokubhaka ijongile “iikeyiki zomhla wokuzalwa ezinegluten-free kufutshane nam” inokubandakanya loo ndlela kwaye iphucule indawo yayo ye-intanethi ngokufanelekileyo.
Ukukhangela idatha kungabizi nto? Ngamaxesha athile. I-viral meme inokudala i-spike yexesha elifutshane kwimibuzo engaqhelekanga. Yingakho amaqela azama ukufumana iipateni eziqhelekileyo kwiiveki okanye iinyanga, hayi i-spikes enye.
Inkampani kufuneka isabele ngokukhawuleza kangakanani kwindlela entsha yokuziphatha yokukhangela? Imiba yexabiso, nangona kunjalo ukuqinisekiswa. Ukufumana ipateni yincam yokuqala; ukujonga imodeli nabantu bokwenyani linyathelo lesibini.
Ngaba ukhangelo ngelizwi lwahluke ngokwenene kukhangelo olungenisiweyo? Ewe. Imibuzo yelizwi inde kakhulu, incoko ngakumbi, kwaye rhoqo isekelwe kwindawo (” Yeyiphi eyona tshaja ye-EV ikufutshane?”). Iimveliso eziphuhliselwe ilizwi kufuneka zigxininise ekucacileyo kunye nokubaluleka kobumelwane.
(Ukutshintsha iipateni zokukhangela zichaphazela njani uPhuhliso lweMveliso kwihlabathi liphela)
Yenza utshintsho lwabucala lunefuthe kuvavanyo lwepateni yokukhangela? Ngokuqinisekileyo. Ngemigaqo-nkqubo engqongqo efana ne-Apple's Application Monitoring Openness, companies currently count a lot more on first-party information and anonymized public search trends as opposed to individual tracking. This in fact brings about broader, more honest understandings that reflect group habits as opposed to individual security.