Kulungile, nasi isihloko esiphinde sabhalwa ngokutsha kunye nesithuba njengoko kuceliwe.
(Indlela uHlaziyo lwe-Algorithm yoPhando lukaGoogle luLungisa kwakhona amaqhinga eGlobal E-Commerce)
Isihloko esibhalwe ngokutsha: Umlo kaGoogle oyimfihlo weFomula: Ukubhala kwakhona imiGaqo-nkqubo kwiShopu ye-Intanethi nganye
Inqaku: .
Umnatha ukhangeleka njengendawo yentengiso enkulu ngoku. Ungafumana phantse yonke into kwi-intanethi. Kodwa ukufumana iimveliso zakho zibonwa? Obona bunzima bokwenene. UGoogle ngoyena mgcini-sango. Bamisela oko kuvelayo xa abantu bekhangela. UGoogle uhlala eguqula izikhokelo, nangona. Olu tshintsho lwemithetho luHlaziyo lweFomula yokuJonga kuGoogle. Zenzeka rhoqo. Ziyothusa kanye ukuba iivenkile ezikwi-intanethi zisebenza njani na. Oku akuyonto iphantse ibe yintshatsheli yetekhnoloji. Ichaphazela zonke iindawo ezithengisa ivenkile kwi-intanethi. Enkulu okanye encinci. Ukuqonda olu tshintsho akusekho ukukhetha. Ibalulekile kubomi kunye nophuhliso.
1. Yintoni kanye kanye iGoogle Browse Algorithm Updates? .
Cinga uGoogle njengonolayibrari okrelekrele kakhulu. Umsebenzi wayo kukufumana eyona mpendulo ilungileyo kuyo yonke inkxalabo efakwe kwibhokisi yokukhangela. Ukwenza lo msebenzi kakuhle, isebenzisa imiyalelo entsonkothileyo, ebizwa ngokuba yi-algorithms. Ezi fomula zijonga iibhiliyoni zeesayithi ze-intanethi. Bazama ukubona ukuba zeziphi ezizezona ziluncedo, ethembekileyo, kwaye ifanelekile kukhangelo ngalunye.
Kodwa iwebhu ayimi ndawonye. Iisayithi ezintsha ziyavela. Abantu abadala bayatshintsha. Abantu bakhangela amanqaku amatsha. Abaphuli-mthetho bazama ukukhohlisa inkqubo. Ngoko, UGoogle kufuneka aqhubeke ephucula imiyalelo yakhe. Kufuneka ibe ngcono ekufumaneni ezona mpendulo zilungileyo. Kungenxa yoko le nto uGoogle esungula uhlaziyo kwiifomula zokukhangela. Kwezinye iimeko olu hlaziyo luyi-tweaks encinci. Ngamanye amaxesha, zilulungiso olubalulekileyo olunamagama anje “Panda,” “Penguin,” okanye kutshanje, uhlaziyo lugxile “Umxholo weWebhu oluncedo” okanye “Amava ephepha.”.
Olu hlaziyo lutshintsha indlela uGoogle avavanya ngayo iisayithi. Batshintsha into eyenza ukuba indawo ibekwe phezulu okanye icuthwe kwiziphumo zokukhangela. Kwiivenkile ze-intanethi, oku kuthetha ukuba amacebo asebenze ngenye imini awakwazanga ukusebenza ngomso. Uhlengahlengiso kwi-algorithm kaGoogle ngokungalindelekanga lunokwenza iimveliso zakho zibe nzima ukufumana. Okanye inokubonelela abachasi bakho umda. Ukuhlala unolwazi ngolu hlaziyo kubalulekile.
2. Kutheni le nto ezi Hlaziyo ze-algorithm zikhupha kakhulu kwi-Ecommerce? .
Iivenkile ezikwi-Intanethi zihlala kwaye ziphefumle ngokugcwala. Ukufumana abantu ukuba bandwendwele iwebhusayithi yakho linyathelo lokuqala. Kwiivenkile ezininzi, Inxalenye enkulu yolu lawulo lwewebhu lusuka kukhangelo lukaGoogle. Xa umntu enobubele “izihlangu ezihamba phambili” okanye “fumana ikofu yendalo kwi-intanethi,” unqwenela ukuba ivenkile yakho ibonakale. Ngokufanelekileyo phezulu kwiphepha lokuqala lewebhu. Uphononongo lophando lubonisa ukuba uninzi lokucofa luya kwisibini esiphezulu seziphumo.
Uhlaziyo lwefomula kaGoogle ilawula ngokuthe ngqo oku kubonakaliswa. Uphuculo lunokuthi ngequbuliso lutyhale iphepha lakho lewebhu lemveliso ekumgangatho olungileyo ukuya kwiphepha 2. Iphepha lesibini lifumana unqakrazo olumbalwa kakhulu. Iintengiso zakho zinokuhla ngobusuku. Kwelinye icala, uhlaziyo oluthandekayo oluthanda uhlobo lwakho lwewebhusayithi lunokonyusa itrafikhi yakho kakhulu.
Ngaphandle komthamo wetrafikhi yewebhusayithi, the quality of website traffic matters. Uhlaziyo lukaGoogle lujolise ekubuyekezeni iiwebhusayithi ezinikezela ngamava amnandi umntu ngamnye. Oku kubandakanya amaxesha okulayisha ngokukhawuleza, ukuhamba ngokulula, kunye nolwazi oluluncedo. Xa indawo yakho ibeka kakuhle kuba ihlangabezana nezi mfuno, abatyeleli bendawo banomdla kakhulu. Basenokwenzeka ngakumbi ukuba bafumane into ethile. I-traffic yewebhusayithi engalunganga evela kwiindlela ezilahlekisayo zihlala zikhokelela kumazinga aphezulu okunciphisa kunye neentengiso ezimbalwa.
Ukungahoyi uhlaziyo lwefomula kuyingozi. Oku kuthetha ukuba ivenkile yakho inokusebenzisa iindlela zakudala. Ezi ndlela zinokulimaza umgangatho wakho. Ukuhlala uphuculwe kukunceda uzobe abathengi abafanelekileyo. Ikunceda ukuba ukhuphisane ngokufanelekileyo kwindawo egcweleyo kwi-intanethi.
3. Ngokuchanekileyo ukuba iiNkampani zokuThenga kufuneka ziphendule njani kuLungiso lwe-algorithm? .
Awukwazi ukulawula uhlaziyo lukaGoogle. Nangona kunjalo, ungayilawula indlela osabela ngayo. Ukusabela kakuhle kucebisa ukwakha ukomelela, ivenkile ehlala kwi-intanethi. Nantsi indlela:.
Gxininisa Kubantu Ngamnye, Hayi nje uGoogle: Olu lolona tshintsho lukhulu. Ulibale ngeendlela zokukhohlisa ifomyula. Kunoko, yenza indawo yakho ibe luncedo ngokwenene abantu bokwenyani. Qamba izishwankathelo zezinto eziphendula imibuzo yabathengi bokwenyani. Velisa inqaku okanye amagqabantshintshi asombulula iingxaki abanazo abathengi bakho. Qinisekisa ukuba indawo yakho kulula ukuyisebenzisa kwiifowuni. Qinisekisa amaphepha ewebhu amaninzi ngokukhawuleza. UGoogle ujonge ukubonisa abantu ngabanye ezona ziphumo zisebenzayo. Yiba phakathi kwezo ziphumo zingcono.
Beka phambili uBuchule kunye nokubala: UGoogle uzixabisile izinto eziphuhliswe ngabantu abazaziyo izinto zabo. Cwangcisa ubuchule bakho. Kwivenkile ye-intanethi, oku kubonisa iinkcukacha, ulwazi lwento echanekileyo. Ziqulathe iimfuno ezicacileyo. Nikeza uphononongo lwabathengi lokwenyani. Yiba ne “Ngokuphathelele Us” iphepha elichaza ukuba unjalo. Ikhonkco kwimithombo ethembekileyo ukuba iyafuneka. Ukwakha kuxhomekeke kubaphulaphuli bakho.
Impilo yobuGcisa kunye nokuba sempilweni yeyona nto iphambili: Indawo yakho kufuneka ibe yiaudio. Abakhasi bakaGoogle kufuneka bakwazi ukukhasa ngokulula kwaye baqonde indawo yakho. Lungisa amakhonkco awonakeleyo. Sebenzisa ngokucacileyo, isakhelo esisisiseko sewebhusayithi. Faka uphawu olufanelekileyo lweschema (ikhowudi enceda uGoogle aqaphele iinkcukacha zento yakho). Qinisekisa ukuba iwebhusayithi yakho isebenza ngokungenasiphako kwizixhobo eziphathwayo. Ireyithi yokuzalisa ngokukhawuleza ayinakuxoxisana.
Yakha uQhagamshelwano lokwenyani: Ukwenza amakhonkco kwezinye iisayithi ze-intanethi ezithembekileyo kusabalulekile. Kodwa kanye ukuba uyifumana njani imiba. Concentrate on creating material so excellent that desire to connect to it naturally. Iqabane kunye neeblogi ezifanelekileyo okanye abaphembeleli. Musa ukuthenga amakhonkco okanye usebenzise izikimu zekhonkco ezithandabuzekayo. UGoogle uyazohlwaya ezi.
Phulaphula uze Uhlengahlengise: Nika ingqalelo kuhlalutyo lwewebhusayithi yakho. Lindela ukwehla ngequbuliso okanye ukunyuka kwitrafikhi yokukhangela kwendalo. Oku kungabonisa impembelelo yohlaziyo lwefomula. Ukuthobela imithombo yeendaba ethembekileyo ye-SEO. Lungiselela ukuhlengahlengisa izicwangciso zakho ngokusekelwe kwiingcebiso zikaGoogle kunye nolwazi lwakho.
4. Usetyenziso: Ukubeka le migaqo kanye kuMsebenzi weVenkile yakho ye-Intanethi .
Ukuqonda i “ngoba” kwaye “njani” inkulu. Ukuyisebenzisa kungcono kakhulu. Apha ngezantsi zikhankanyiwe iindlela zokuthenga iindawo zehlabathi ezisebenzisa le migaqo:.
Ukuhlaziya amaPhepha eMveliso: Endaweni yeenkcazelo ezibhityileyo, iivenkile ngoku ziphuhlisa umxholo otyebileyo wewebhu. Baphendula imibuzo yomthengi eqhelekileyo kanye kwiphepha lewebhu lemveliso. Basebenzisa imifanekiso kunye neevidiyo eziphambili. Zibandakanya iinkcukacha ezibanzi kunye neenkcukacha ezicacileyo zokuthumela. Bakhuthaza kwaye babonise uvandlakanyo lwabathengi oluyinyani.
Ukudala Izinto eziHayyy ngokupheleleyo: Iivenkile ziqhuba iisayithi zeblogi, izikhokelo, kunye nokufumana amacandelo iingcebiso. Ivenkile yempahla ingabhala “Ungayikhetha njani iSofa egqibeleleyo kwindawo encinci yokuhlala.” Ivenkile yezixhobo zombane inokuphuhlisa “Ultimate Headphone Isikhokelo sokufumana.” Lo mxholo utsala abantu abaphanda phambi kokuba bathenge. Yakha ingxowa-mali yokuthembakala kunye nolwazi.
Ukwandisa amava ngeMobile: Ngobuninzi bokukhangela okwenzekayo kwiifowuni, iivenkile ziqinisekisa ukuba iindawo zabo zihamba-friendly. Oku kuthetha ukuhamba ngokulula ngobhontsi. Iiswitshi ezinkulu. Ukulayisha ngokukhawuleza nakwiikhonkco ezicothayo. Iinkqubo zokuphuma ezilungelelanisiweyo.
Ukuphucula izinga leSiza: Iivenkile ezikwi-Intanethi zicinezela imifanekiso. Basebenzisa ikhowudi yesayithi esebenzayo. Bathatha ithuba le-caching ye-browser ye-intanethi. Basenokusebenzisa iNethiwekhi yokuNikezela umxholo (CDN). Amaphepha ewebhu akhawulezayo agcina abasebenzisi bonwabile kwaye behlangabezana neemfuno zikaGoogle.
Idatha eyakhiweyo yeeMveliso: Ukwenza uphawu lweschema semveliso kunceda uGoogle aqonde ngokuchanekileyo into oyithengisayo. Oku kunokubangela uphendlo lwesizathu esityebileyo, njengokubonisa iindleko, ukufumaneka, kunye neenkwenkwezi ngqo kuluhlu lokukhangela.
Ukujolisa kwiNjongo yomntu ngamnye: Shops examine what people actually desire when they search for their items. Benza ngokwezifiso umxholo wabo wewebhu ukuhambelana nale njongo. Ngaba umkhangeli ujonge ukufumana ngoku? Okanye ukuphanda nje? Umxholo wewebhu wephepha lewebhu kufuneka ubonise oko.
5. Ii-FAQs: Iinkxalabo eziqhelekileyo malunga noHlaziyo lukaGoogle kunye ne-Ecommerce .
UGoogle uyiphucula kangaphi ifomula yakhe? UGoogle wenza amawaka eenguqu minyaka le. Abaninzi bancinci. Kubalulekile, uhlaziyo olubonakalayo olubonisa ukuba iindawo zokusela zenzeke amaxesha amaninzi ngonyaka. UGoogle wazisa isikhokelo esibanzi, ayilulo lonke uhlengahlengiso oluncinci.
Ndiyakwazi ukuchacha ukuba izikhundla zam ziyehla emva kophuculo? Rhoqo, Ewe. Ekuqaleni, khangela ukuba iziphumo zokuhla kuhlaziyo (khangela ulwazi lwe-SEO). Emva koko, Uvavanyo lwemigangatho kaGoogle yohlaziyo. Hlola indawo yakho. Khangela iindawo apho ubungenakukwazi ukufeza iimfuno ezintsha kraca (njengomxholo ombi wewebhu, iingxaki zobugcisa). Yenza uphuculo. Thumela iwebhusayithi yakho ukuba iqwalaselwe kwakhona ukuba iye yohlwaywa. Ukuchacha kuthatha ixesha kunye nomgudu.
Ngaba usetyenziso lwe-injini yokukhangela isafaneleka nalo lonke olu tshintsho? Ngokuqinisekileyo. Ukukhangela kwe-Organic kuluncedo kakhulu. The technique to SEO has actually altered. Incinci malunga neendlela ezimfutshane kwaye ngakumbi malunga nokwakha indawo egqwesileyo ethenjwe ngabantu kunye noGoogle. Esi siseko sinozinzo olongezelelekileyo oluhlala ixesha elide.
Ngaba kufuneka ndibe yingcali ye-SEO ukuze ndiqhube ivenkile yam ye-intanethi? Awudingi ukuba yingcali. Nangona kunjalo udinga ukuqonda okusisiseko. Kuya kufuneka uqaphele imigaqo engundoqo exabisa uGoogle (njengomxholo oluncedo, amava amahle omsebenzisi). Unokusebenzisa izixhobo ukujonga impilo yewebhusayithi. Unokuqesha ingcaphephe ye-injini yokukhangela okanye i-firm ukuba iyafuneka. Ukushiyeka ukwaziswa kubalulekile.
(Indlela uHlaziyo lwe-Algorithm yoPhando lukaGoogle luLungisa kwakhona amaqhinga eGlobal E-Commerce)
Ndingalufumana phi ulwazi oluthembekileyo malunga nohlaziyo? Landela ibhlog ephambili kaGoogle kunye nomyili weWebhu wothungelwano oluphakathi. Injini yokukhangela ehloniphekileyo iisayithi zewebhu kunye neengcali (njenge-injini yokukhangela kwi-Intanethi Umhlaba, Ijenali yeNjini yoPhendlo) bonelela ngohlaziyo olukhawulezileyo kunye novavanyo. Qaphela izibonelelo ezenza amabango amangalisayo okanye zibonelela ngokulungisa ngokukhawuleza.
Sibuze
ukuba ufuna ukwazi ngakumbi, nceda uzive ukhululekile ukuqhagamshelana nathi.