Kulungile, nasi isihloko esibhalwe kabusha kanye nokuthunyelwe njengoba kuceliwe.
(I-Google's Search Algorithm Updates Ilungisa Kabusha I-Global E-Commerce Strategies)
Isihloko Esibhalwe Kabusha: Impi Yefomula Eyimfihlo yakwaGoogle: Ukubhala kabusha Izinqubomgomo zeSitolo Se-inthanethi ngasinye
Isihloko: .
Inetha libukeka njengemakethe enkulu njengamanje. Ungathola cishe noma yini ku-inthanethi. Kodwa ukuthola imikhiqizo yakho ibonwe? Yibo lobo ubunzima bangempela. U-Google ungumlindisango omkhulu. Banquma ukuthi yini evelayo lapho abantu ngabanye besesha. I-Google ilokhu ishintsha imihlahlandlela, nakuba. Lezi zinguquko zemithetho ziyi-Google Look Formula Updates. Zenzeka njalo. Ziyashaqisa impela ukuthi izitolo eziku-inthanethi zisebenza kanjani kuyo yonke indawo. Lokhu akubona cishe izihlakaniphi zezobuchwepheshe. Kuthinta zonke izindawo ezithengisa izitolo ku-inthanethi. Okukhulu noma okuncane. Ukuqonda lezi zinguquko akuseyona inketho. Ibalulekile ekusindeni nasekuthuthukeni.
1. Ziyini ngempela izibuyekezo ze-algorithm zokuphequlula kwe-Google? .
Cabangela i-Google njengonobhala wezincwadi ohlakaniphe kakhulu. Umsebenzi wayo ukuthola impendulo engcono kakhulu kukho konke ukukhathazeka okufakwe ebhokisini lokusesha. Ukwenza lo msebenzi kahle, lisebenzisa izikhombisi-ndlela eziyinkimbinkimbi, ebizwa ngokuthi ama-algorithms. Lawa mafomula ahlola izigidigidi zamasayithi e-inthanethi. Bazama ukuthola ukuthi yiziphi eziwusizo kakhulu, okuthembekile, futhi ihambisana nosesho ngalunye.
Kodwa iwebhu ayimile. Izingosi ezintsha ziyavela. Ezindala ziyashintsha. Abantu ngabanye bafuna amaphuzu amasha. Izigebengu zizama ukudukisa uhlelo. Ngakho, I-Google kufanele iqhubeke ithuthukisa imiyalelo yayo. Idinga ukwenza kangcono ekutholeni izimpendulo ezingcono kakhulu. Yingakho i-Google yethula izibuyekezo kumafomula ayo okusesha. Kwezinye izimo lezi zibuyekezo zingama-tweaks amancane. Ezinye izikhathi, zingama-overhaul abalulekile anamagama afana nalawa “Panda,” “Penguin,” or extra recently, updates concentrated on “Handy Web content” noma “Page Experience.”.
These updates change how Google assesses sites. They change what makes a site ranking higher or reduced in search results. For on the internet stores, this implies the strategies that worked the other day could not work tomorrow. An adjustment in Google’s algorithm can unexpectedly make your products more challenging to discover. Or it could provide your rivals an edge. Remaining informed about these updates is critical.
2. Why Do These Algorithm Updates Issue A Lot for Ecommerce? .
On-line stores live and take a breath by traffic. Obtaining individuals to visit your website is the initial step. For many shops, a massive chunk of this web traffic originates from Google Browse. When someone kinds “best running shoes” noma “get organic coffee online,” ufisa ukuthi isitolo sakho sibonakale. Iphezulu kakhulu ekhasini lokuqala lewebhu. Ucwaningo lubonisa ukuthi ukuchofoza okuningi kuya emiphumeleni embalwa ephezulu.
Izibuyekezo zefomula ye-Google zilawula ngokuqondile lokhu kuvezwa. Ukuthuthukisa kungaphushela kungazelelwe ikhasi lakho lewebhu lomkhiqizo osezingeni eliphezulu lehlele ekhasini 2. Ikhasi lesibili lithola ukuchofoza okumbalwa kakhulu. Ukuthengisa kwakho kungehla ngobusuku obubodwa. Ngakolunye uhlangothi, isibuyekezo esihle esivuna uhlobo lwewebhusayithi yakho singakhuphula ithrafikhi yakho ngendlela emangalisayo.
Ngaphandle kwevolumu yethrafikhi yewebhusayithi, the quality of website traffic matters. Izibuyekezo ze-Google zihlose ukunxephezela amawebhusayithi anikeza ulwazi lomuntu siqu oluhle kakhulu. Lokhu kuhlanganisa izikhathi zokulayisha ngokushesha, ukuzulazula okulula, nolwazi oluwusizo. Uma isayithi lakho lihlala kahle njengoba lihlangabezana nalezi zidingo, izivakashi zesayithi cishe zizoba nentshisekelo ngempela. Kungenzeka ukuthi bathole okuthile. I-traffic yewebhusayithi engalungile evela kumasu adukisayo ngokuvamile iholela kumazinga aphezulu okugxuma kanye nokuthengisa okumbalwa.
Ukuziba izibuyekezo zefomula kuyingozi. Kusho ukuthi kungenzeka ukuthi isitolo sakho sisebenzisa izindlela zakudala. Lezi zindlela zingalimaza izinga lakho. Ukusala kuthuthukisiwe kukusiza ukuthi udwebe amaklayenti alungile. Ikusiza ukuthi uqhudelane ngempumelelo endaweni egcwele i-inthanethi.
3. Kahle Kahle ukuthi Izinkampani Zokuthenga Kufanele Ziphendule Kanjani Ekuguqulweni Kwe-algorithm? .
Awukwazi ukuphatha izibuyekezo ze-Google. Nokho ungayilawula indlela osabela ngayo. Ukusabela kahle kusikisela ukwakha okuqinile, isitolo esiku-inthanethi esiqinile. Nansi indlela:.
Gxila Kumuntu Ngamunye, Hhayi nje i-Google: Lolu wushintsho olukhulu kakhulu. Khohlwa ngezindlela zokukhohlisa ifomula. Kunalokho, yenza isayithi lakho libe ngabantu bangempela abawusizo ngempela. Bhala izifinyezo zento eziphendula imibuzo yangempela yabathengi. Khiqiza i-athikili noma ukubuka konke okuxazulula izinkinga abathengi bakho abanazo. Qinisekisa ukuthi isayithi lakho kulula ukuyisebenzisa kumafoni. Qinisekisa ukuthi amakhasi ewebhu amaningi ngokushesha. I-Google ihlose ukubonisa abantu ngabanye imiphumela esebenza kahle kakhulu. Yiba phakathi kwaleyo miphumela engcono kakhulu.
Beka Eqhulwini Ubuchule Futhi Bala Uqhubeke: I-Google ikwazisa okubalulekile okuthuthukiswe abantu abazi izinto zabo. Hlela amakhono akho. Okwesitolo se-inthanethi, lokhu kukhombisa okuningiliziwe, ulwazi lwento oluqondile. Iqukethe izidingo ezicacile. Nikeza izibuyekezo zekhasimende zangempela. Yiba ne “Mayelana Nathi” ikhasi elichaza ukuthi ukhona. Xhuma emithonjeni ethembekile uma kudingeka. Yakha ngokuya ngezithameli zakho.
Impilo Yobuchwepheshe Nokuphila Kusemqoka: Isayithi lakho lidinga ukuthi libe nomsindo. Iziseshi ze-Google kufanele zikwazi ukucaca kalula futhi ziqonde isayithi lakho. Lungisa izixhumanisi ezilimele. Sebenzisa kucace, uhlaka lwewebhusayithi oluyisisekelo. Faka umaka wohlelo olufanele (ikhodi esiza i-Google ukubona imininingwane yento yakho). Qiniseka ukuthi iwebhusayithi yakho isebenza ngokungenasici kumadivayisi eselula. Izinga lokugcwalisa ngokushesha akuxoxiswana ngalo.
Yakha Izixhumanisi Zangempela: Ukwenza izixhumanisi kwamanye amasayithi e-inthanethi athembekile kusabalulekile. Nokho ngempela ukuthi uzizuza kanjani izinkinga. Concentrate on creating material so excellent that desire to connect to it naturally. Umngane nama-blogger afanelekile noma abathonya. Ungathengi izixhumanisi noma usebenzise izikimu zokuxhumanisa ezingabazekayo. I-Google ijezisa laba.
Lalela futhi Ulungise: Naka izibalo zewebhusayithi yakho. Lindela ukwehla okungazelelwe noma ukukhuphuka kwethrafikhi yokusesha yemvelo. Lokhu kungabonisa umthelela wokubuyekezwa kwefomula. Landela imithombo yezindaba ye-SEO ethembekile. Lungiselela ukulungisa amasu akho ngokusekelwe kuseluleko se-Google kanye nolwazi lwakho siqu.
4. Izinhlelo zokusebenza: Ukubeka Le Micabango ngqo kumsebenzi weSitolo Sakho Se-inthanethi .
Ukuqonda i “ngani” futhi “kanjani nje” kuhle. Ukusisebenzisa kungcono kakhulu. Ngezansi cacisa izindlela izindawo zokuthenga emhlabeni wonke ezisebenzisa le migomo:.
Ukuvuselela Amakhasi Omkhiqizo: Esikhundleni sezincazelo ezincane, izitolo manje zithuthukisa okuqukethwe kwewebhu okucebile. Baphendula imibuzo evamile yomthengi khona kanye ekhasini lewebhu lomkhiqizo. Basebenzisa izithombe ze-premium namavidiyo. Zihlanganisa ukucaciswa okuphelele kanye nemininingwane ecacile yokuthumela. Bakhuthaza futhi babonise ukuhlolwa kwabathengi okuyiqiniso.
Ukudala Izinto Eziwusizo Ngokuphelele: Izitolo ziqhuba amasayithi ebhulogi, abaqondisi, nokuthola izigaba zezeluleko. Isitolo sempahla singabhala “Ungakhetha Kanjani Isofa Ephelele Yendawo Encane Yokuhlala.” Isitolo sezinto zikagesi singase sithuthuke “Ultimate Headphone Umhlahlandlela.” Lokhu okuqukethwe kudonsa abantu abacwaninga ngaphambi kokuthenga. Yakha isikhwama sokuthembana nolwazi.
Khulisa Umuzwa Weselula: Ngokusesha okuningi okwenzeka kumafoni, izitolo ziqinisekisa ukuthi amasayithi azo asebenziseka kalula. Lokhu kusho ukuzulazula okulula kakhulu ngesithupha. Amaswishi amakhulu. Ilayisha ngokushesha ngisho nakuzixhumanisi ezihamba kancane. Izinqubo zokuphuma ezilula.
Ukuthuthukisa Isilinganiso Sesayithi: Izitolo eziku-inthanethi zicindezela izithombe. Basebenzisa ikhodi yesayithi esebenzayo. Basebenzisa i-caching browser ye-inthanethi. Bangase basebenzise Inethiwekhi Yokulethwa Kokuqukethwe Kwewebhu (I-CDN). Amakhasi ewebhu asheshayo agcina abasebenzisi bejabule futhi behlangabezana nezimfuneko ze-Google.
Idatha Eyakhiwe Yemikhiqizo: Ukusebenzisa umaki we-schema somkhiqizo kusiza i-Google ukuthi iqonde kahle ukuthi yini oyithengisayo. Lokhu kungabangela ukusesha imbangela ecebile, njengokubonisa izindleko, ukutholakala, kanye nezilinganiso zenkanyezi ngokuqondile ohlwini lokusesha.
Ukugxila Enjongweni Yomuntu Ngamunye: Shops examine what people actually desire when they search for their items. Benza okuqukethwe kwabo kwewebhu ngendlela oyifisayo ukuze kufane nale nhloso. Ingabe iseshi sifuna ukuthola khona manje? Noma nje ukucwaninga? Okuqukethwe kwekhasi lewebhu kudinga ukukhombisa lokho.
5. Imibuzo Evame Ukubuzwa: Ukukhathazeka Okujwayelekile Mayelana Nezibuyekezo Ze-Google kanye Nezohwebo .
I-Google iyithuthukisa kangaki ifomula yayo? I-Google yenza izinkulungwane zezinguquko minyaka yonke. Eziningi zincane. Okubalulekile, izibuyekezo ezibonakalayo ezikhomba isiphuzo zenzeka izikhathi eziningi ngonyaka. I-Google ivamise ukwethula isiqondiso esibanzi, hhayi zonke izinguquko ezincane.
Ngingakwazi yini ukululama uma izikhundla zami zehla ngemva kokuthuthukiswa? Ngokuvamile, yebo. Okokuqala, hlola ukuthi ukuncipha kuphumela yini ekubuyekezweni (hlola ulwazi lwe-SEO). Khona-ke, ukuhlola izindinganiso ze-Google zaleso sibuyekezo. Hlola isayithi lakho. Funa izindawo lapho ubungeke ukwazi ukufeza izimfuneko ezintsha sha (njengokuqukethwe kwewebhu okubi, izinkinga zobuchwepheshe). Yenza izithuthukisi. Thumela iwebhusayithi yakho ukuze icutshungulwe kabusha uma ijezisiwe. Ukululama kuthatha isikhathi nomzamo.
Ingabe ukuthuthukisa injini yokusesha kusafaneleka ngazo zonke lezi zinguquko? Nakanjani. Ithrafikhi yokusesha ye-organic izuzisa kakhulu. The technique to SEO has actually altered. Kuncane mayelana nezinqamuleli nokunye okumayelana nokwakha isayithi elihle kakhulu elithenjwa abantu ngabanye kanye ne-Google. Lesi sisekelo sihlala isikhathi eside ngokwengeziwe.
Ngabe ngidinga ukuba uchwepheshe we-SEO ukuze ngiqhube isitolo sami se-inthanethi? Awudingi ukuba uchwepheshe. Nokho udinga ukuqonda okuyisisekelo. Kufanele uqaphele izimiso ezibalulekile ezizuzwa i-Google (njengokuqukethwe okuwusizo, isipiliyoni esihle somsebenzisi). Ungasebenzisa amathuluzi ukuhlola impilo yewebhusayithi. Ungaqasha uchwepheshe wokuthuthukisa injini yokusesha noma ifemu uma kudingeka. Ukwaziswa okusele kubalulekile.
(I-Google's Search Algorithm Updates Ilungisa Kabusha I-Global E-Commerce Strategies)
Ngingalutholaphi ulwazi oluthembekile mayelana nezibuyekezo? Landela ibhulogi eyinhloko ye-Google kanye namanethiwekhi Amaphakathi womklami Wewebhu. Izingosi zewebhu ezihlonishwayo zokuthuthukisa injini yokusesha nochwepheshe (like Online search engine Land, Ijenali Yenjini Yokusesha) hlinzeka ngezibuyekezo ezisheshayo nokuhlola. Qaphela izinsiza ezenza izimangalo ezimangazayo noma ezihlinzeka ngokulungisa ngokushesha.
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uma ufuna ukwazi okwengeziwe, sicela ukhululeke ukuxhumana nathi.