I-megastar ye-YouTube uMrBeast (igama langempela uJimmy Donaldson) umemezele kuleli sonto ukuthi inkampani yakhe, Beast Industries, uzothola Isinyathelo, isicelo sezezimali esigxile ekukhonzeni intsha. Uhlelo lokusebenza likhulise inani $500 izigidi ngezimali, izishaya isifuba 7 abasebenzisi abayizigidi, futhi ihlose ukusiza u-Gen Z ukwakha isikweletu, eqela ngaphezulu, futhi utshale imali. Phambilini ibiheha ukutshalwa kwezimali kosaziwayo abafana noWill Smith noStephen Curry, kanye namafemu amaningana ezimali.
(Isithombe-skrini)
Esitatimendeni, Kusho uMrBeast, “Akekho ongifundise ukutshala imali, isikweletu sokwakha, noma ukuphatha imali ngisakhula. Ngifuna ukunika izigidi zentsha isisekelo sezimali engingakaze ngibe naso.” Lokhu kutholwa kuhambisana nesu lebhizinisi lakhe—uhlelo lwebhizinisi oluputshuziwe ngonyaka odlule beseluvele lukhombise intshisekelo yakhe emkhakheni we-fintech.. Kubikwa nokuthi inkampani ihlela ukulandela imodeli kaRyan Reynolds’ Mint Mobile ngokwethula I-Mobile Virtual Network Operator ebiza kancane (I-MVNO) isevisi.
I-ecosystem yebhizinisi ye-Beast Industries manje idlulela ngale kwenzuzo yezikhangiso ze-YouTube. Ngokwemibhalo edalulwe yiBloomberg, ushokoledi brand yayo, Amadili, isibe umshayeli wenzuzo oyinhloko, ngenzuzo edlula ngisho neyesiteshi sakhe se-YouTube, ene 466 ababhalisile abayizigidi. Ukutholwa kwe-Step kuphawula ukuguqulwa okuhlelekile kuka-MrBeast kwethonya lakhe libe yibhizinisi elihlukahlukene elihlanganisa okuqukethwe., izimpahla zabathengi, kanye ne-fintech. Umsunguli wesinyathelo kanye ne-CEO u-CJ MacDonald uthe ukubheke ngabomvu “ukuthuthukisa amakhono enkundla nokuletha imikhiqizo ebaluleke kakhulu kubasebenzisi” ngalokhu kubambisana.
Kusho uRoger Luo:Lokhu kutholwa kuyisibonelo sosonhlamvukazi bethonya. Ngokuhlanganisa ukuqonda kwakhe okujulile izethameli ezisencane nemikhiqizo yezezimali kaStep, U-MrBeast wakha iluphu ye-trust-generational trust. Ibhizinisi lakhe manje seliyi-ecosystem ephelele: okuqukethwe kushayela ithrafikhi, izimpahla zabathengi zenza imali, kanye nezinsizakalo zezezimali zigcina abasebenzisi.
Zonke izindatshana nezithombe zivela ku-inthanethi. Uma kukhona izinkinga ze-copyright, sicela usithinte kusenesikhathi ukuze ususe.
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