Lafiya, a kasa shine taken da aka bita da sakon, bin duk bukatun ku.
(Bincike: Yadda Model Kasuwancin Google's Core ke Haɓakawa Bayan Talla)
Taken da aka sake rubutawa: Tallace-tallacen da suka gabata: Yadda Google ke Canza Wasan Kuɗin sa
Buga Blog: .
Shekaru da yawa, Google ya nuna wani abu: tallace-tallacen kan layi. A ɗauka shafin sakamakon bincike, Bidiyon YouTube, Saƙonnin Gmail– duk sun cika da wuraren da aka ba da kuɗi. Wannan tsarin ya sanya Google ya zama titan. Duk da haka maki suna motsawa. Kasuwancin yana yin shiru yana gina wasu hanyoyi daban-daban don samun kudin shiga. Ba kawai game da miƙa dannawa ba kuma. Wannan shi ne game da ci gaban ƙirar kamfani na Google. Bada damar tono abin da ke faruwa.
1. Me ke Canjewa: Shake-up na Kamfanin Kamfanin Google .
Sigar kamfani na Google shine shirin daidai yadda yake samun kuɗi. Na dogon lokaci, wannan dabarar ta kasance mai sauki. Tallace-tallacen shirin ga daidaikun mutane masu amfani da mafita na Google. Kamfanoni sun biya Google lokacin da mutane suka danna waɗancan tallace-tallacen. Wannan na'ura ta talla ta yi amfani da komai. Ya ba da kuɗin na'urori masu kyauta kamar Bincike, Taswirori, da Gmail. Ya ci gaba da girma sosai. Duk da haka dogaro da yawa akan wani abu yana kawo haɗari. Masu talla sun rage tsare-tsaren kasafin kuɗi a duk lokacin koma bayan tattalin arziki. Sabbin manufofin keɓantawa suna sa tallan niyya ya fi wahala. Masu gasa sun yi watsi da shaharar tallan Google. Don haka Google yana turawa zuwa sabbin wurare. Yana son ƙarin magudanan kuɗi masu yawa. Wannan ci gaban yana nuna ƙarancin dogaro ga tallace-tallace kaɗai. Ka yi la'akari da shi azaman dasa sabbin bishiyoyin kuɗi tare da tsohon dajin talla. Babban canji ne mai mahimmanci.
2. Me Yasa Matsar Wuta Bayan Talla? The Push for Diversification .
Me yasa Google ke yin haka? Abubuwa da dama. Na farko, kasuwannin tallace-tallace na iya zama marasa kwanciyar hankali. Matsalolin tattalin arziki sun haifar da kashe talla. Google yana jin wannan zafi. Na biyu, dokokin suna kara tsananta. Dokoki kamar GDPR a Turai sun iyakance daidai yadda kamfanoni ke bin mutane don talla. Daidaita sirrin sirri na Apple akan apples iphone yana sanya tallan da ke niyya ƙasa da ƙasa. Wannan ya bugi madaidaicin talla da ƙimar Google. Na uku, gasar tana da tsanani. Kamfanoni kamar Amazon suna ɗaukar kuɗaɗen tallan talla. TikTok yana ɗaukar sha'awar tallan bidiyo. Na hudu, girma a cikin babban kamfanin talla yana raguwa. Gano sabbin masu amfani yana samun wahala. A ƙarshe, sababbin sababbin abubuwa suna samar da sabbin damammaki. Google yana ganin dama a cikin lissafin girgije, basirar wucin gadi, da membobinsu. Bambance-bambancen yana rage barazanar. Yana buɗe kofofin zuwa wuraren girma cikin sauri. Yana sa Google ya fi ƙarfin dawwama. Google ba ya son duk ƙwai a cikin kwandon talla kuma.
3. Ga yadda Google ke yin shi: Tsarin Sabbin Injin Samun Kuɗi .
Ta yaya Google ke haɓaka sigar sabis ɗin sa? Yana yin amfani da hanyoyi da yawa. Wuri ɗaya mai mahimmanci shine Google Cloud. Wannan bayani hayar kuɗaɗen lissafin wutar lantarki da kayan aikin software ga kamfanoni. Ɗauki sararin ajiya, kimanta bayanai, da shirin software na wurin aiki akan layi. Cloud kwamfuta babbar kasuwa ce. Google yana ɗaukar Amazon da Microsoft a nan. Wani yanki shine hardware. Google yana ba da wayoyin Pixel, Nest smart home na'urorin, da kwamfutocin kwamfutar tafi-da-gidanka na Pixelbook. Waɗannan suna haifar da kudin shiga tallace-tallace kai tsaye. Bayan haka akwai mambobi. YouTube Premium yana amfani da shirye-shiryen bidiyo da waƙoƙi marasa talla. Gidan talabijin na YouTube yana ba da yawo na TV na ainihi. Google One yana tallata ƙarin ajiyar girgije. Google ma yana kashe kuɗi sosai a cikin basirar wucin gadi. AI yana iko da ayyuka da yawa. Duk da yake yawanci kyauta ga abokan ciniki yanzu, AI na iya haifar da sabis na biyan kuɗi na gaba ko mafi kyawun kayan aiki don biyan abokan cinikin kamfani. Tabbatar da fasahar AI ita ce wata yuwuwar. Google yana haɓaka waɗannan sabbin injuna tare da sabis ɗin talla.
4. Inda Muke Gani: Sabbin Masu Kudi a wurin aiki .
Muna ganin haɓakar ƙirar kamfanin Google a cikin ayyuka da samfuran gaske. Duba tsarin Google Cloud (GCP). Manyan kamfanoni suna amfani da shi don buƙatun fasahar su. Wannan yana haifar da biliyoyin. Sashen kayan masarufi na Google yana kula da fitar da sabbin kayan aikin. Wayoyin Pixel suna nufin kasuwar farashi. Kayan aikin gida suna tsara gidaje. Waɗannan tallace-tallace sun haɗa da samun kuɗi. Maganganun yin rajista suna faɗaɗa cikin sauri. Miliyoyin suna kashe kuɗaɗen YouTube. 'Yan uwa sun yi rajista don talabijin na YouTube. Mutane suna samun dabarun ajiya na Google One. Ko da Google Workspace (da G Suite) ƙungiyoyin lissafin kuɗi don imel da kayan aikin haɗin gwiwa. Bayan wadannan, Google yana duba sauran damar. Na'urarta mai tuka kanta, Waymo, neman haɗin gwiwa. Lafiyar Google yana aiki akan kayan aikin AI na likitanci. Waɗannan ayyukan na iya zama tushen riba mai yawa daga baya. Babban talla da tallace-tallace na ci gaba da kasancewa, duk da haka waɗannan aikace-aikacen suna nuna bambancin da ke faruwa a yanzu.
5. Tambayoyi gama gari: Sabuwar Hanyar Google .
Mutane yawanci suna tambaya game da wannan canjin. Ga wasu abubuwan da suka saba da su.
Google zai daina talla da talla? A'a. Talla har yanzu yana da mahimmanci ga Google. Ba zai ɓace ba. Manufar ita ce a ƙidaya ƙasa da shi a kan lokaci. Talla tabbas za su kasance babban sashi, kawai ba kawai bangare ba.
Google Cloud yana samun kudi? Ee, duk da haka yana da tsada. Google Cloud yana faɗaɗa cikin sauri. Yana kawo manyan kudaden shiga. Duk da haka, haɓaka wuraren bayanai da fasaha yana da tsada. Google yana zuba jari sosai don isa ga shugabanni.
Membobi suna da riba? Wataƙila eh. Ayyuka kamar YouTube Premium da Google One suna da fayyace farashi da kudaden shiga. Kamar yadda ƙarin mutane ke yin rajista, ya kamata kudaden shiga su fadada. Suna bayar a tsaye, ribar da ake iya faɗi ba kamar tallace-tallacen talla ba.
Menene game da ƙarin mafita kamar Bincike? Yawancin mahimman hanyoyin Google za su kasance kyauta. Suna ci gaba da kasuwancin talla kuma suna jawo abokan ciniki zuwa tayin da aka biya kamar Cloud ko membobinsu. Ayyukan kyauta sune portal.
(Bincike: Yadda Model Kasuwancin Google's Core ke Haɓakawa Bayan Talla)
Shin wannan ci gaban yana aiki? An haɗu da sakamako ya zuwa yanzu. Google Cloud yana fadadawa. Kayan aiki yana da nasara ta musamman. Rajista yana samun abokan ciniki. Duk da haka tallace-tallace da tallace-tallace sun mamaye jimlar kudaden shiga. Canjin yana ɗaukar lokaci. Masu kudi suna kallo sosai. Google yana buƙatar waɗannan sabbin wuraren don su zama mafi girma don canza hoton kuɗin sa da gaske.
A tambaye mu
idan kuna son ƙarin sani, don Allah a ji daɗin tuntuɓar mu.