Kulungile, ngezansi kunesihloko esibuyekeziwe kanye nokuthunyelwe, ukunamathela kuzo zonke izidingo zakho.
(Ukuhlaziya: Indlela Imodeli Yebhizinisi Eliyinhloko Le-Google Ethuthuka Ngayo Ngale Kokukhangisa)
Isihloko Esibhalwe Kabusha: Izikhangiso Ezidlule: I-Google Iwushintsha Kanjani Umdlalo Wayo Wemali
Okuthunyelwe Kwebhulogi: .
Iminyaka eminingana, I-Google ikhombise okuthile: izikhangiso eziku-inthanethi. Cabanga ngekhasi lemiphumela yosesho, Amavidiyo e-YouTube, Imilayezo ye-Gmail– zonke zigcwele izindawo ezixhaswe ngemali. Le sistimu yenza i-Google yaba i-titan. Nokho amaphuzu ayahamba. Ibhizinisi lakha buthule ezinye izindlela zokukhiqiza imali. Akukhona nje ngokunikeza ngokuchofoza. Lokhu kumayelana nemodeli yenkampani ewumgogodla ye-Google eqhubekayo. Vumela ukumba kulokho okwenzekayo.
1. Yini Eshintshayo: Inguqulo Yenkampani yakwaGoogle Shake-Up .
Inguqulo yenkampani yakwaGoogle iwuhlelo lokuthi yenza kanjani imali. Isikhathi eside, lelosu lalilula. Izikhangiso zohlelo kubantu abasebenzisa izixazululo ze-Google. Izinkampani zikhokhele i-Google lapho abantu bechofoza lezo zikhangiso. Lo mshini wokukhangisa unike amandla yonke into. Ithole imali ngamadivayisi athokomele afana nosesho, Amamephu, kanye ne-Gmail. Yagcina ukukhula okukhulu. Nokho ukuthembela kakhulu kokuthile kuletha izingozi. Abakhangisi behlise izinhlelo zebhajethi ngesikhathi sokwehla komnotho. Izinqubomgomo zobumfihlo ezintsha zenza ukukhomba izikhangiso kube nzima. Izimbangi zishiya phansi ukuvelela kwezikhangiso ze-Google. Ngakho-ke i-Google iphishekela ezindaweni ezintsha sha. Ifuna imifudlana eminingi yemali engenayo. Lokhu kuthuthukiswa kubonisa ukuncika kakhulu ekukhangiseni kuphela. Cabanga ngakho njengokutshala izihlahla zemali ezintsha kanye nehlathi elidala lesikhangiso. Kungushintsho olukhulu olubucayi.
2. Kungani Uthutha Ngale Kwezikhangiso? I-Push for Diversification .
Kungani iGoogle yenza lokhu? Inani lezici. Okokuqala, izimakethe zokumaketha zingangazinzi. Izinkinga zomnotho zithinte kakhulu ukusetshenziswa kwemali kwezokukhangisa. I-Google izwa lobu buhlungu. Okwesibili, imithethonqubo iyaqina. Imithetho efana ne-GDPR e-Europe ikhawulela ukuthi amafemu alandelela kanjani abantu izikhangiso. Izinguquko zobumfihlo zomuntu siqu ze-Apple ku-iphone yama-apula zenza ukuqondiswa kwesikhangiso kunganembeli kangako. Lokhu kuhlaba umxhwele ukunemba nokufaneleka kwezikhangiso ze-Google. Okwesithathu, ukuncintisana kushubile. Izinkampani ezifana ne-Amazon zithatha amarandi okukhangisa okusesha. I-TikTok ibamba intshisekelo yesikhangiso sevidiyo. Okwesine, ukukhula enkampanini yesikhangiso ewumongo kuyehla. Ukuthola abasebenzisi abasha kuba nzima kakhulu. Okokugcina, izinto ezintsha sha ziveza amathuba amasha. I-Google ibona amathuba kukhompyutha yamafu, ukuhlakanipha okungekhona okwangempela, kanye nobulungu. Ukuhlukahluka kunciphisa usongo. Ivula iminyango yezindawo ezikhula ngokushesha. Kwenza i-Google ihlale isikhathi eside. I-Google ayisawafisi wonke amaqanda ayo kubhasikidi wezikhangiso.
3. Indlela iGoogle Ekwenza ngayo: Yakha Izinjini Ezintsha Zokungena .
I-Google iyishintsha kanjani ngempela inguqulo yayo yesevisi? Isebenzisa izindlela eziningi. Indawo eyodwa ebalulekile i-Google Cloud. Lesi sixazululo sikhokha imali yokuqasha amandla ekhompyutha namathuluzi esoftware ezinkampanini. Thatha indawo yokugcina, ukuhlolwa kolwazi, kanye nohlelo lwesoftware lwasemsebenzini online. Ikhompyutha yamafu iyimakethe enkulu. I-Google ithatha i-Amazon ne-Microsoft lapha. Enye indawo yi-hardware. I-Google inikeza amafoni e-Pixel, Amagajethi e-Nest smart home, kanye namakhompyutha aphathekayo e-Pixelbook. Lezi zenza imali yokuthengisa eqondile. Emva kwalokho kuba khona ubulungu. I-YouTube Premium isebenzisa iziqeshana zamavidiyo nezingoma ezingakhangisi. Umabonakude we-YouTube uhlinzeka ngokusakaza kwe-TV ngesikhathi sangempela. I-Google One imaketha isitoreji samafu esengeziwe. I-Google ngokufanayo ichitha kakhulu kubuhlakani bokwenziwa. I-AI inika amandla izinsiza ezimbalwa. Nakuba ngokuvamile kumahhala kumakhasimende manje, I-AI ingase ibangele izinsizakalo ezikhokhelwayo zesikhathi esizayo noma amathuluzi angcono kakhulu okukhokha abathengi benkampani. Ukuqinisekisa ubuchwepheshe bayo be-AI kungenye into engenzeka. I-Google ithuthukisa lezi zinjini ezintsha kanye nensizakalo yayo yesikhangiso.
4. Lapho Sibona Khona: Abenzi Bemali Abasha emsebenzini .
Sibona intuthuko yedizayini yenkampani ye-Google kumasevisi nemikhiqizo yangempela. Bheka i-Google Cloud System (I-GCP). Izinkampani ezinkulu ziyisebenzisela izidingo zabo zobuchwepheshe. Lokhu kukhiqiza izigidigidi. Umnyango we-hardware we-Google ugcina ukukhulula amathuluzi amasha. Amafoni e-Pixel ahlose imakethe yezindleko. Amathuluzi e-Nest alawula amakhaya. Lokhu kuthengiswa kufaka phakathi imali engenayo. Izixazululo zokubhalisa zikhula ngokushesha. Izigidi zichitha ezindlekweni ze-YouTube. Amalungu omndeni abhalisela umabonakude we-YouTube. Abantu bathola amasu esitoreji se-Google One. Ngisho ne-Google Workspace (ngaphambilini G Suite) izinhlangano zezikweletu zama-imeyili namathuluzi obambiswano. Ngaphandle kwalokhu, I-Google ibheka amanye amathuba. Idivayisi yayo ezishayelayo, Waymo, ibheka ukusebenzisana. I-Google Wellness isebenza ngamathuluzi e-AI yezokwelapha. Le misebenzi ingase igcine iyimithombo yenzuzo enkulu kamuva. Umongo wokukhangisa nokumaketha uyaqhubeka nokuba njalo, Nokho lezi zinhlelo zokusebenza zibonisa ukwehluka okwenzekayo manje.
5. Imibuzo Ejwayelekile: I-Google's New Direction .
Abantu bavame ukubuza ngalolu shintsho. Nazi ezinye izinto ezivamile ezikhathazayo.
Ingabe i-Google izomisa ukukhangisa nokumaketha? Cha. Ukukhangisa kusabalulekile ku-Google. Ngeke ishabalale. Inhloso wukubala kancane kukho ngokuhamba kwesikhathi. Izikhangiso zizohlala ziyingxenye enkulu, akusiyo yodwa ingxenye.
Ingabe i-Google Cloud yenza imali? Yebo, nokho kuyabiza. I-Google Cloud inweba ngokushesha. Ingenisa imali enkulu. Nokho, ukuthuthukisa izinsiza zolwazi kanye nobuchwepheshe kuyabiza. I-Google itshala imali eningi ukuze ifinyelele abaholi.
Ingabe ubulungu bunenzuzo? Cishe yebo. Amasevisi afana ne-YouTube Premium ne-Google One anezintengo ezicacile nemali engenayo. Njengoba abantu abaningi babhalisa, imali engenayo kufanele yande. Banikeza ngokungaguquki, inzuzo engabikezelwa ngokungafani nokuthengiswa kwezikhangiso.
Kuthiwani mayelana nezixazululo ezitholakalayo ezifana ne-Search? Izixazululo eziningi ze-Google eziyinhloko zizohlala zikhululekile. Basekela ibhizinisi lesikhangiso futhi badonsela amakhasimende eminikelo ekhokhelwayo efana ne-Cloud noma ubulungu. Izinsizakalo zamahhala ziyi-portal.
(Ukuhlaziya: Indlela Imodeli Yebhizinisi Eliyinhloko Le-Google Ethuthuka Ngayo Ngale Kokukhangisa)
Ingabe lokhu kuthuthukiswa kuyasebenza? Imiphumela ihlanganisiwe kuze kube manje. I-Google Cloud iyakhula. Izisetshenziswa zinempumelelo ethile. Ukubhalisa kuthola amakhasimende. Nokho ukukhangisa nokumaketha kusabusa yonke imali engenayo. Ushintsho luthatha isikhathi. Osozimali bayabhekisisa. I-Google idinga lezi zindawo ezintsha sha ukuthi zibe nkulu kakhulu ukuze iguqule ngempela isithombe sayo sezezimali.
Sibuze
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