Okay, pazasi pane zita rakagadziridzwa uye chinyorwa, kutevedzera zvese zvaunoda.
(Analysis: Maitiro eGoogle's Core Bhizinesi Model Ari Kuenderera Kupfuura Kushambadzira)
Rewritten Title: Kare Advertisements: Maitiro eGoogle anoshandura Mari Yayo Mutambo
Blog Post: .
Kwemakore akawanda, Google yakaratidza chimwe chinhu: online ads. Fungidzira peji remhinduro, YouTube mavhidhiyo, Gmail mameseji– zvese zvakazara nenzvimbo dzakapihwa mari. Sitimu iyi yakaita kuti Google ive huru. Zvisinei mapoinzi ari kufamba. Bhizinesi riri kuvaka chinyararire dzimwe nzira dzakasiyana dzekuita mari. Haisi yekungopa mabhatani zvakare. Izvi ndezveGoogle's musimboti kambani modhi iri kufambira mberi. Itai kuti tinzwe zviri kuitika.
1. Chii Chinochinja: Google's Company Version Shake-Up .
Shanduro yekambani yeGoogle ndiyo hurongwa hwekunyatsoita mari. Kwenguva refu, zano iroro rakanga riri nyore. Zviziviso zvechirongwa kune vanhu vanoshandisa Google mhinduro. Makambani akabhadhara Google apo vanhu vakadzvanya izvo ads. Muchina wekushambadzira uyu wakagonesa zvese. Yaiita mari yemidziyo yemhando yepamusoro seKutsvaga, Maps, uye Gmail. Yakatsigira kukura kukuru. Zvisinei kuvimba zvakanyanya pane chimwe chinhu kunounza njodzi. Vashambadziri vakaderedza hurongwa hwebhajeti munguva yese yekuderera. Mitemo mitsva yekuvanzika inoita kuti kutarisisa ads kuome. Vakwikwidzi vanobvisa mukurumbira wekushambadzira kweGoogle. Saka Google iri kusundira munzvimbo nyowani nyowani. Inoda mari yakawanda yakawanda. Uku kusimukira kunoratidza kuvimba kwakanyanya kushoma pakushambadzira chete. Funga nezvazvo sekudyara miti mitsva yemari pamwe chete nesango rekare rekushambadzira. Iko shanduko huru yakakosha.
2. Sei Kutama Beyond Ads? The Push for Diversification .
Sei Google ichiita izvi? Zvinhu zvinoverengeka. Chekutanga, misika yekushambadzira inogona kusagadzikana. Matambudziko ezveupfumi akakanganisa mari yekushambadzira. Google inonzwa kurwadziwa uku. Chepiri, mitemo iri kuwedzera. Mitemo yakaita seGDPR muEurope inodzikamisa chaizvo kuti mafemu anoteedzera sei vanhu kune ads. Kugadziridzwa kwekuvanzika kweApple pamaapuro iphone kunoita kuti kushambadza kutarise kushoma. Izvi zvinorova Google's ad chaiyo uye kukosha. Chetatu, makwikwi akanyanya. Makambani akaita seAmazon anotora mari yekutsvaga kushambadzira. TikTok inobata vhidhiyo ad kufarira. Chechina, kukura kweiyo core ad company kunodzikira. Kuwana vashandisi vatsva kunowedzera kuoma. Pakupedzisira, mabhindauko matsva anoburitsa mikana mitsva. Google inoona mikana mu cloud computing, artificial intelligence, uye nhengo. Diversification inoderedza kutyisidzira. Inovhura mikova yekukurumidza kukura nzvimbo. Inoita kuti Google igare yakasimba. Google haichada mazai ayo ese mubhasiketi rekushambadza zvakare.
3. Ndizvo chete kuti Google inozviita sei: Kugadzira Injini Itsva Yemari .
Google iri kunyatso shandura shanduro yayo yebasa? Inoshandisa nzira dzakawanda. Imwe nzvimbo yakakosha iGoogle Cloud. Iyi mhinduro yekurenda mari yemakomputa simba uye maturusi esoftware kumakambani. Tora nzvimbo yekuchengetedza, ruzivo rwekuongorora, uye purogiramu yepurogiramu yepaIndaneti. Cloud komputa imusika mukuru. Google inotora Amazon neMicrosoft pano. Imwe nzvimbo ndeye hardware. Google inopa mafoni ePixel, Nest smart home gadgets, uye Pixelbook laptop makomputa. Izvi zvinounza mari yekutengesa zvakananga. Mushure mezvo kune nhengo. YouTube Premium inoshandisa zvisingashambadziri mavhidhiyo uye nziyo. YouTube terevhizheni inopa chaiyo-nguva TV kutenderera. Google One inotengesa imwe chengetedzo mumakore. Google zvakare inoshandisa zvakanyanya muhungwaru hwekugadzira. AI inopa masimba akati wandei masevhisi. Nepo kazhinji mahara kune vatengi ikozvino, AI inogona kukonzera masevhisi anobhadharwa mune ramangwana kana zvirinani maturusi ekubhadhara vatengi vekambani. Kusimbisa tekinoroji yayo yeAI ndeimwe mukana. Google iri kugadzira injini nyowani idzi pamwe nebasa rayo rekushambadza.
4. Kwatinozviona: New Money Makers kubasa .
Isu tinoona kufambira mberi kwekambani yeGoogle mumasevhisi chaiwo uye zvigadzirwa. Tarisa kuGoogle Cloud System (GCP). Makambani makuru anoishandisa kune yavo tech inoda. Izvi zvinounza mabhiriyoni. Dhipatimendi reGoogle hardware rinoramba richiburitsa zvishandiso zvitsva. Pixel mafoni anovavarira musika wemitengo. Nest tools inodzora dzimba. Izvi zvinotengeswa zvinosanganisira mihoro. Kunyoresa mhinduro dziri kuwedzera nekukurumidza. Mamirioni anoshandisa paYouTube Mari. Nhengo dzemhuri dzinonyoresa paYouTube terevhizheni. Vanhu vanowana nzira dzekuchengetedza Google One. Kunyangwe Google Workspace (yaimbova G Suite) mabhiri masangano eemail uye ekudyidzana zvishandiso. Kupfuura izvi, Google inotarisa mimwe mikana. Yayo inozvityaira auto mudziyo, Waymo, anotsvaka kudyidzana. Google Wellness inoshanda pazvishandiso zveAI zvekurapa. Aya mabhindauko anogona kupedzisira ave purofiti yakakura gare gare. Iyo yekushambadzira uye yekushambadzira musimboti inoramba iripo, zvisinei maapplication aya anoratidza kusiyana kuri kuitika izvozvi.
5. Common Mibvunzo: Google's New Direction .
Vanhu vanowanzobvunza nezve shanduko iyi. Hezvino zvimwe zvinogara zvichinetsa.
Google ichamisa kushambadza uye kushambadzira? Aihwa. Kushambadza kuchiri kwakakosha kuGoogle. Hazvizopera. Chinangwa ndechekuverenga zvishoma pazviri nekufamba kwenguva. Ads zvirokwazvo icharamba iri chikamu chikuru, kwete chete chikamu.
Google Cloud inowana mari here? Ehe, zvakadaro inodhura. Google Cloud iri kuwedzera nekukurumidza. Zvinounza mari huru. Zvisinei, kugadzira zvivakwa zveruzivo uye tech kunodhura. Google iri kuisa mari yakawanda kusvika kune vatungamiri.
Kuva nhengo kunobatsira here? Zvichida hongu. Masevhisi akaita seYouTube Premium neGoogle One ane mitengo yakajeka nemari. Sezvo vanhu vakawanda vanonyoresa, mari inofanira kuwedzera. Vanopa zvakatsiga, purofiti inofanotaurwa zvakasiyana nekutengesa ad.
Zvakadini zvine chekuita nemhinduro dzakakwana seKutsvaga? Mazhinji akakosha mhinduro dzeGoogle angangogara akasununguka. Ivo vanotsigira bhizinesi rekushambadza uye vanokwevera vatengi kune zvakabhadharwa zvinopihwa se Cloud kana nhengo. Masevhisi emahara ndiyo portal.
(Analysis: Maitiro eGoogle's Core Bhizinesi Model Ari Kuenderera Kupfuura Kushambadzira)
Kubudirira uku? Zvigumisiro zvakasanganiswa kusvika ikozvino. Google Cloud iri kuwedzera. Equipment ine kunyanya niche kubudirira. Kunyoresa kuri kuwana vatengi. Nekudaro kushambadza uye kushambadzira kuchiri kutonga mari yese. Kuchinja kunotora nguva. Vemari vanonyatsotarisa. Google inoda kuti nzvimbo itsva idzi dzive dzakakura kuti dzinyatso shandura chimiro chayo chemari.
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