Nazari: Yadda Sarkar Dillalan Kasuwancin Latin Amurka Ta Yi Amfani da Kamfanonin Google
(Nazarin Harka: Yadda Sarkar Dillalan Kasuwancin Latin Amurka Ta Yi Amfani da Kamfanonin Google)
Menene Kamfanonin Ginin Google kuma Me yasa yake fitowa don Kasuwanci? .
Tsarin Google yana nufin tarin kayan aikin lissafin girgije mai ƙarfi, cibiyoyin bayanai, da sabis na aikace-aikacen software waɗanda ke ƙarfafa kowane ɗan ƙaramin abu daga shafin sakamakon bincike zuwa bidiyon YouTube. Ga yan kasuwa, wannan yana nufin samun dama ga ma'ajiya mai ƙima, real-lokaci nazari, Shawarwarin da AI ke kokawa, da kariyar sadarwar duniya– duk ba tare da haɓaka sabar yanar gizo ta zahiri ba. A Latin Amurka, inda farashin net da taimakon fasaha na unguwa zai iya bambanta sosai, shiga cikin amintaccen ƙashin bayan Google yana ba kasuwancin babbar fa'ida. Wata sarkar dillalan gida ta gan ta akan zirga-zirgar intanet sau biyu cikin watanni shida kacal bayan matsar da mahimman hanyoyin zuwa Google Cloud. Wannan aikin ya ba su damar yin hulɗa da tallan tallace-tallace na biki ba tare da yin karo ba, wani abu da tsohon tsarin su ba zai taba iyawa ba.
Me yasa Wannan Sarkar Dillali ta Zabi Google akan wasu Zabuka daban-daban? .
Kamfanin ya yi ƙoƙarin wasu masu ba da sabis na girgije kafin amma sun fuskanci matsala tare da latency da taimakon abokin ciniki. Sabar yanar gizo na yanki sun yi yaƙi a cikin sa'o'in sayayya mafi girma, haifar da asarar tallace-tallace da kuma fusatar masu amfani. Google ya ba da wani abu daban-daban: hanyar sadarwa da aka yi don ƙima a cikin nahiyoyi, da kayan aikin kamar BigQuery don saurin kimanta bayanai da Firebase don ingantaccen aikace-aikacen wayar hannu. Wani babban abu kuma shine assimilation. Rukunin tallan su sun riga sun yi amfani da Google Ads da Analytics, don haka mayar da hannun jari da bayanan abokin ciniki zuwa ga yanayin muhalli iri ɗaya ya sa ayyuka cikin sauƙi. Sun kuma son daidai yadda amincin Google da hanyoyin tsaro suka cika ƙa'idodin duniya, wanda ke da mahimmanci yayin da suke haɓaka zuwa sabbin ƙasashe masu tsauraran ƙa'idodin bayanai.
Kamar Yadda Da gaske Suka Aiwatar da Tsarin Google? .
Mataki na ɗaya yana matsar da tsarin kasuwancin su zuwa Google Cloud Platform (GCP). Ba a yi haka ba dare ɗaya. Sun fara ta hanyar motsa abubuwan da ba su da mahimmanci kamar riƙe hoton abu da ƙimar abokin ciniki. Da zarar wadanda suka gudu ba tare da wata matsala ba, sun canza tsarin yarjejeniyarsu gaba ɗaya. Masu ƙira sun yi amfani da Injin Kubernetes don kula da ƙa'idodin da ke cikin kwantena, wanda ya taimaka musu haɓaka halayen sauri ba tare da raguwa ba. Su mobile app ya samu karuwa ma– ta amfani da Firebase, sun rage sau da yawa ta 40%. Sa ido kan samar da kayan aiki na ainihi ya zama mai yiwuwa godiya ga Cloud Pub/Sub, wanda ke daidaita ma'auni na samarwa a duk faɗin 200+ yankuna kowane dakika biyu. An kiyaye horar da ma'aikata kai tsaye: taƙaitaccen jagororin bidiyo da kuma mako-mako Q&Wani zaman ya canza dogayen litattafai. A cikin wata hudu, kusan duk hanyoyin dijital da aka sarrafa akan tari na Google.
Aikace-aikace: Inda Tsarin Google Ya Yi Mafi Muhimmanci? .
Nasarar mafi girma ta bayyana a wurare uku: gwaninta abokin ciniki, ingancin sarkar wadata, da talla da tallan tallace-tallace. Abokan ciniki sun lura da ton shafin yanar gizon da sauri da ƙasa “daga stock” kurakurai, musamman a lokacin sayar da filashi. Bayan fage, Masu kula da wurin ajiyar kayan aiki sun yi amfani da sassan sarrafawa da Beauty ke ƙarfafawa (kayan aiki mallakar Google) don hasashen buƙatu da sake yin odar abubuwa nan take. Ƙungiyoyin tallace-tallace sun gabatar da kamfen ɗin talla na gida-gida don yin amfani da sassan masu sauraro da aka gina daga bayanan ɓangare na farko a cikin Google Analytics 4. Yaƙin neman zaɓe ɗaya da aka yi niyya ga masu siyayya a lokacin damina a Colombia ya inganta tallace-tallacen rigar ruwan sama ta hanyar 65% in 2 makonni. Ko da in-store fasahar inganta– duba kai tsaye a halin yanzu yana cire farashin kan layi daga gajimare, raguwar sabuntawar aikin hannu. Waɗannan gyare-gyaren madubin fas ɗin da ake gani a cikin saitunan tallace-tallace na ci gaba kamar waɗanda aka bayyana a ciki Sabbin sabbin kayayyaki na Apple, ko da yake an daidaita shi don kasuwannin Latin Amurka.
Tambayoyin da ake yawan yi: Damuwa gama gari Game da Ƙimar ƙima tare da Tsarin Google .
Ƙanana ko matsakaitan 'yan kasuwa za su iya biyan kayan aikin Google? Ee. Google Cloud yana ba da farashin biyan-kamar yadda kuke tafiya, don haka 'yan kasuwa suna biyan abin da suke amfani da su kawai. Sarkar Latin Amurka ta fara da a $5,000 kasafin kudi na wata zuwa wata da haɓaka yayin da kudaden shiga ya karu.
Ana kiran ilimin fasaha? Wasu suna taimakawa, amma Google yana ba da shimfidu, koyarwa, da taimakon abokin tarayya. Dan kasuwan ya yi aiki tare da ƙwararrun girgije ɗaya da ƙwararrun ma'aikatan IT waɗanda ke amfani da kwasa-kwasan kyauta daga Google Cloud Abilities Boost.
Me game da keɓaɓɓen keɓaɓɓen bayani? Google yana bin GDPR da sauran dokokin yanki daban-daban. Kasuwancin ya ɓoye duk bayanan abokin ciniki kuma ya adana shi a wuraren bayanan Kudancin Amurka don cika dokokin unguwa.
Shin hakan zai taimaka ma shaguna na zahiri kuma? Lallai. Tsarukan tallace-tallace na tushen girgije, shirye-shiryen sadaukarwa na ainihi, da ma'aikatan shirya kayan aikin duk suna aiki da kyau akan wuraren Google.
Kamar yadda saurin sakamako zai iya nunawa? An inganta zaman lafiyar zirga-zirgar yanar gizo a cikin makonni. Tallace-tallace ya ɗauki game da 3 watanni kamar yadda ƙungiyoyi suka gano don amfani da sabbin na'urorin bayanai. Abin mamaki, tsarin sa hannun mutum ɗaya da aka lura a ƙasa sun yi daidai da ayyukan da aka gani a gasar ɗaukar hoto ta wayar hannu kamar waɗanda aka rufe a ciki apple iphone digital daukar hoto karatuttukan, inda masu mu'amala masu amfani da abokantaka ke haifar da haɗin gwiwa. Hakanan, ƙwararrun fasaha masu santsi suna kula da masu siye suna dawowa.
Ɗayan fa'idar da ba a zata ba ita ce halin haɓaka. Injiniyoyin sun ji daɗin aiki tare da kayan aikin zamani sabanin facin tsoffin sabar gidan yanar gizo. Sun kuma gina injin ba da shawara wanda ke ba da shawarar abubuwa dangane da rahoton yanayi– fasalin da abokan hamayya ke kwafi shi yanzu. Ribar inganci ba ta iyakance ga ma'aunin intanet ba. Nunin nunin samfuran da ke yawo a cikin-app ya ƙare ya zama santsi, da yawa kamar sake kunnawa shirin bidiyo mai inganci da ake gani a cikin kayan aikin kamar su Apple TV 4K (2025 ), godiya da yawa ga ingantaccen rarraba abun ciki na yanar gizo ta hanyar sadarwar duniya ta Google.
(Nazarin Harka: Yadda Sarkar Dillalan Kasuwancin Latin Amurka Ta Yi Amfani da Kamfanonin Google)
Canjin da gaske bai gyara al'amuran fasaha kawai ba– ya canza yadda kasuwancin yayi la'akari da ci gaba. Maimakon tsoron ma'auni, Shugabanni a halin yanzu suna shirya ci gaba game da fahimtar bayanan da aka zana sabo kowace safiya. Ana samun daidaitawar shimfidar wuraren ajiya bisa taswirar zafi daga amfani da app. Ana ƙaddamar da haɓakawa a cikin mintuna, ba kwanaki. Duk wannan yana gudana cikin shiru a bango, ƙarfafa ta wurin mafi yawan abokan ciniki ba su taɓa gani ba– duk da haka lalle ji.