Kafukufuku wa Zamalonda wa Google Akugogomezera Kukula kwa Aware Consumerism muzochitika zazachuma
(Google's Market Research Ikuwonetsa Kukula kwa Conscious Consumerism mu Emerging Economies)
Kodi Conscious Consumerism Muzochitika Zachuma Zomwe Zikukula? .
Kugula mozindikira kumatanthauza kuti anthu amagula malo osati chifukwa amawafuna kapena kuwakonda, komabe popeza amasamala za momwe zinthuzo zimapangidwira, izo zimawapanga iwo, ndi zomwe zimakhudza dziko kapena chikhalidwe. M'mayiko omwe akutukuka– malo ngati India, Indonesia, Nigeria, ndi Brazil– malingaliro awa akukula mwachangu. M'mbuyomu zinkakhala kuti ogula okha m'maiko olemera amakhala ndi nkhawa zokhudzana ndi mayendedwe abwino kapena zopangira zinthu zachilengedwe.. Tsopano, makasitomala ambiri achichepere pakukhazikitsa misika akufunsa mafunso omwewo. Amafuna ma brand kukhala oona mtima, zomveka, ndi okoma mtima ku malo. Kafukufuku wamakono wa Google akuwonetsa kusintha kumeneku momveka bwino. Anthu amagwiritsa ntchito kusaka pafupipafupi kuti afufuze mawu ngati “mafashoni okhazikika” kapena “zida zamagetsi zamakhalidwe.” Izi zikutiuza kuti chinthu chachikulu chikusintha.
Chifukwa chiyani Consumerism Consumerism Ikukwera M'misika Iyi? .
Pali zifukwa zingapo zosavuta. Choyamba, net access yaphulikadi. Anthu ambiri pakali pano ali ndi mafoni am'manja ndipo amatha kuwerenga zambiri, onani makanema, kapena lowani nawo pazokambirana zapaintaneti zokhudzana ndi zovuta zapadziko lonse lapansi. Chachiwiri, malo ochezera a pa Intaneti amafalitsa malingaliro mwachangu. Nkhani ina yokhudzana ndi ntchito ya achinyamata m'mafakitale a zovala ingasinthe ndendende mmene anthu masauzande ambiri amagulira tsiku lotsatira. Chachitatu, mibadwo yaing'ono– Gen Z ndi Zakachikwi– akukalamba m'mayiko awa. Iwo anakhwima pa chilengedwe chonse, mavuto azachuma, ndipo amafuna chilungamo cha anthu. Chifukwa chake amayembekezera kuti bizinesi izichita bwino. Zambiri za Google zikuwonetsanso kuti kusaka pamitundu yoyendetsedwa ndi zinthu zapita patsogolo 60% ku Southeast Asia kokha m’zaka zitatu zapitazo. Anthu samangofuna kudziwa– amachita mogwirizana ndi zikhulupiliro zawo. Ndipo mabizinesi omwe amanyalanyaza dongosololi amakhala pachiwopsezo chotaya thumba la trust mwachangu.
Kodi Makampani Akuyankhira Bwanji Kusinthaku? .
Mitundu yanzeru ikulabadira. Ena akukonzanso zoikamo kuti agwiritse ntchito pulasitiki yochepa. Ena akugawana zambiri zamtundu uliwonse kuti makasitomala adziwe komwe malonda amachokera. Oyambitsanso am'deralo akuyatsanso njira– monga dzina lachidziwitso ku Kenya lomwe limagwiritsa ntchito zotengera zomwe zangosinthidwanso kapena bizinesi yaku Vietnam zomwe zimachokera ku mafamu oyendetsedwa ndi amayi.. Makampani akuluakulu aukadaulo monga Google nawonso akuthandizira. Kupyolera mu zipangizo monga Google Trends ndi Advertisements transparency report, amathandizira mautumiki kuwona zomwe zimafunikira kwa ogula munthawi yeniyeni. Kuwonjezera, Google yatsegula malo atsopano ogwirira ntchito m'misika yofunika ku Europe ndi Asia. Zipindazi zimalola eni mabizinesi akumaloko kuyesa malingaliro omwe amaphatikiza ndalama ndi zolinga. Mukhoza kuwerenga zambiri za ntchitoyi pansipa. Mfundo ndi yakuti: kusintha kumachitika, ndipo zimachitika mwachangu.
Kodi Ntchito Zenizeni Zapadziko Lonse za Mindful Consumerism Ndi Chiyani?? .
Mutha kuwona fashoni iyi paliponse. Ku India, mapulogalamu amakulolani kuti muyang'ane barcode ya malonda ndikuwona nthawi yomweyo mawonekedwe ake a carbon. Ku Philippines, misika ya zovala zomwe anali nazo kale akuchulukirachulukira chifukwa chakuti achichepere amafuna masitayilo osawononga. Komanso kusankha zakudya kumasintha– zisankho za nyama zochokera ku zomera zikuchuluka kwambiri m'mizinda ngati Bangkok ndi Lagos, osati chifukwa cha thanzi komanso dziko lapansi. Ogulitsa akusintha mawonekedwe am'sitolo kuti awonetsere zinthu zotsimikiziridwa ndi eco. Mabungwe azachuma akukhazikitsa khadi yolipirira zachilengedwe yomwe imabzala mitengo ndi kugula kulikonse. Kafukufuku wokha wa Google pakusintha njira zosakira akuwonetsa kuti anthu samangofuna kupeza– amafuna kuzindikira. Iwo amafunafuna “izi zidapangidwa bwanji?” kapena “amene amapindula ndi kugula kwanga?” Ma Brand omwe amathetsa nkhawazo amapeza kudzipereka. Dziwani momwe machitidwe osakirawa akusinthira kupita patsogolo kwazinthu padziko lonse lapansi mu mbiri iyi.
Mafunso Omwe Amafunsidwa Kawirikawiri Okhudza Kugula Mwanzeru mu Economies Economies .
Kugula zinthu mwanzeru ndi chinthu chamtengo wapatali kwa anthu olemera? Osatinso pano. Mitengo ya zinthu zokhazikika ikutsika pamene kufunikira kukukulirakulira. Mitundu yambiri yam'deralo imapereka zosankha moona mtima pamitengo yatsiku ndi tsiku.
Kodi zimapanga kusiyana ngati munthu m'modzi amagula m'njira zosiyanasiyana? Inde. Pamene mamiliyoni akuchitirana wina ndi mnzake, misika kusintha. Zambiri za Google zimatsimikizira kuti zochita zambiri zimasintha zomwe bizinesi imatulutsa.
Kodi ogula omwe akutukuka azachuma amasangalala kulipira zambiri? Nthawi zina– koma osati nthawi zonse. Chimene amalakalaka ndicho kuona mtima. Ngati mtundu ukufotokoza chifukwa chake malonda amawononga ndalama zambiri (malipiro abwino, mphamvu yaudongo, ndi zina), ambiri adzasankha izo kuposa zotsika mtengo, kusankha kokayikitsa.
Kodi mabizinesi ang'onoang'ono angagwirizane bwanji ndi izi? Yambani pang'ono. Gwiritsani ntchito zopangira zobwezerezedwanso. Gawani nkhani yanu pa intaneti. Gwirizanani ndi ena opanga zigawo. Malo opita patsogolo a Google amathandizira ndendende ntchito zamtunduwu.
(Google's Market Research Ikuwonetsa Kukula kwa Conscious Consumerism mu Emerging Economies)
Kodi chikhalidwe ichi chikhalabe? Zizindikiro zonse zimati inde. Achinyamata omwe ali m'misika yomwe ikubwera sakuchita ndi mfundo ngati mwasankha. Amaona kugula ngati voti. Ndipo akukonzekera kusunga kuvota ndi zikwama zawo. Kuti muwone mozama momwe mabizinesi ngati Google amapangira magulu omwe amawonetsa izi, yang'anani izi.