Tsvagiridzo yeKushambadzira yeGoogle Inosimbisa Kukudziridzwa kweKuziva Consumerism mune Arising Economic Situations
(Google's Market Research Inosimudzira Kukura kweKuziva Consumerism muEmerging Economies)
Chii chinonzi Conscious Consumerism mune Emerging Economic Situations? .
Kungwarira kutenga kunoreva kuti vanhu vanotenga mapoinzi kwete nekuti vanoada kana kuafarira, zvisinei nekuti vane hanya nekuti izvo zvigadzirwa zvinogadzirwa sei, zvinovaita, uye kuti vanotakura sei nyika kana tsika. Muhupfumi huri kusimukira– nzvimbo dzakaita seIndia, Indonezhiya, Naijeriya, uye Brazil– chimiro chepfungwa ichi chiri kukura nekukurumidza. Zvaimbove zvekuti vatengi vari munyika dzakapfuma vainetsekana nezve eco-friendly sourcing kana eco-friendly product packaging.. Zvino, vatengi vechidiki vakawanda mukutanga misika vari kubvunza mibvunzo mimwecheteyo. Vanoda kuti mabhureki ave akaperera, zvine musoro, uye mutsa kumamiriro ezvinhu. Tsvagiridzo yemusika yeGoogle yazvino inoratidza shanduko iyi zvakajeka. Vanhu vari kushandisa kutsvaga nguva nenguva kutsvaga mazwi akadai “Sustainable fashion” kana “midziyo yemagetsi ine tsika.” Izvi zvinotiudza kuti chimwe chinhu chikuru chiri kuchinja.
Sei Kuziva Consumerism Kukwira muMasoko Aya? .
Pane zvikonzero zvishoma zviri nyore. Chekutanga, net access yaputika. Vanhu vakawanda parizvino vane nharembozha uye vanogona kuverenga ruzivo, ona mavhidhiyo, kana kujoinha nhaurirano dzepa internet dzinenge dzichinetsa pasi rose. Chepiri, masocial network anoparadzira pfungwa nekukurumidza. Chinyorwa chine hutachiwana chine chekuita nekushanda kwevadiki mumafekitari embatya chinogona kunyatso chinja kuti zviuru zvinotenga sei zuva rinotevera. Chetatu, zvizvarwa zviduku– Gen Z uye Millennials– vabva zera munyika idzi. Ivo vakakura mukati meyambiro dzenharaunda, matambudziko ehupfumi, uye inoda kururamisira kwevanhu. Saka vanotarisira kuti bhizinesi riite zvirinani. Ruzivo rweGoogle zvakare runoratidza kuti kutsvagisa kwakatenderedza-inotyairwa mhando mhando kwave kusvetuka nepamusoro 60% muSoutheast Asia chete mumakore matatu apfuura. Vanhu havasi kuda kuziva chete– vari kuita maererano nezvavanotenda. Uye mabhizinesi anofuratira iyi njodzi yekurasikirwa netrust fund nekukurumidza.
Makambani arikupindura sei kune iyi Shift? .
Smart brands vari kuteerera. Vamwe vari kuvandudza mapakeji kuti ashandise epurasitiki shoma. Vamwe vari kugovera ruzivo rwakazara rwekutengesa kuitira kuti vatengi vazive kuti zvigadzirwa zvinobva kupi. Nzvimbo dzekutanga-ups dziri kupisa nzira zvakare– senge zita remhando yepamusoro muKenya rinoshandisa midziyo yakango shandiswazve kana bhizinesi rekubata muVietnam iro rinowanikwa kubva kumapurazi anotungamirwa nevakadzi.. Mafemu makuru ehunyanzvi seGoogle ari kubatsirawo. Kuburikidza nemidziyo yakaita seGoogle Trends uye Advertisements transparency report, vanobatsira masevhisi kuona zvakakosha kune vatengi munguva chaiyo. Uyezve, Google yakavhura hubs hutsva hwekudyidzana mumisika yakakosha muEurope neAsia. Aya makamuri anobvumira varidzi vemabhizimisi emunharaunda kuongorora pfungwa dzinosanganisa mari nechinangwa. Unogona kuverenga zvakawanda nezvechirongwa ichocho pazasi. Nyaya iripo ndeyekuti: kugadzirisa kuri kuitika, uye zviri kuitika nekukurumidza.
Ndeapi Iwo Chaiwo-Nyika Mashandisirwo eMindful Consumerism? .
Iwe unogona kuona fadhi iyi kwese kwese ikozvino. MuIndia, maapplication anokutendera kuti utarise chigadzirwa barcode uye nekukasira kuona yayo kabhoni tsoka. MuPhilippine, misika yezvipfeko zvepamberi iri kuwedzera nekuda kwekuti vechidiki vanoshuvira maitiro pasina tsvina. Zvakare sarudzo dzekudya dziri kuchinja– Sarudzo dzenyama dzezvirimwa dziri kuwedzera kukurumidza mumaguta akaita seBangkok neLagos, kwete chete yehutano asi yepasi. Vatengesi vari kushandura mafomu ezvitoro kuratidza eco-certified zvigadzirwa. Masangano ezvemari ari kuparura kadhi rechaji rinoenderana nenharaunda rinodyara miti ine zvese zvinotorwa. Kutsvagisa kwaGoogle kwega kuita kushandura maitiro ekutsvaga kunoratidza kuti vanhu havangodi kuwana– vanoda kuziva. Vanotsvaka “inogadzirwa sei?” kana “anobatsirwa nekutenga kwangu?” Ma brand anogadzirisa izvo zvinonetsa anohwina kuzvipira. Tsvaga kuti aya maitiro ekutsvaga ari kuumba sei kufambira mberi kwezvinhu pasi rese muchinyorwa ichi.
Mibvunzo Inowanzo Kubvunzwa Nezve Kungwara Consumerism mune Emerging Economies .
Hungwaru hwekutengesa ingori yeumbozha kune vakapfuma? Kwete zvakare. Mutengo wezvinhu zvinoramba uripo uri kuderera sezvo kudiwa kuri kukura. Mazhinji mabhureki emuno anopa sarudzo dzakatendeseka pamitengo yezuva nezuva.
Zvinonyatsoita mutsauko here kana munhu mumwechete akatenga nenzira dzakasiyana? Ehe. Apo mamiriyoni anoita pamwe chete, misika kuchinja. Ruzivo rweGoogle runosimbisa kuti zviito zvekuwedzera zvinoshandura izvo zvinogadzirwa nebhizinesi.
Vatengi vari muhupfumi huri kusimukira vanofara kubhadhara zvakanyanya? Dzimwe nguva– zvisinei kwete nguva dzose. Chavanoda chaizvo kutendeseka. Kana brand ichitsanangura kuti sei chigadzirwa chichidhura zvishoma (mari yakanaka, tidy power, etc), vazhinji vachazvisarudza pane inokwanisika, sarudzo isina chokwadi.
Mabhizinesi madiki angapinda sei mukufamba uku? Tanga zvishoma. Kushandisa recyclable packaging. Govera nyaya yako online. Kudyidzana nevamwe vagadziri vematunhu. Nzvimbo dzekufambira mberi dzeGoogle dzinotsigira chaizvo rudzi urwu rwezviitwa zvepasi.
(Google's Market Research Inosimudzira Kukura kweKuziva Consumerism muEmerging Economies)
Mafambiro aya acharamba aripo here? Zviratidzo zvose zvinoti hongu. Vechidiki vari mumisika ichiri kusimukira havasi kubata nemisimboti sekusarudza. Vanoona kutenga sevhoti. Uye vanogadzirira kuchengetedza kuvhota nezvikwama zvavo. Kuti uwane zvakadzama tarisa kuti bhizinesi rakaita seGoogle riri kuvaka sei nzanga dzakakwana dzinoratidza izvi zvakakosha, tarisa chimiro ichi.