He aha ka ʻimi leo a no ke aha e loaʻa ai ka hoʻopiʻi? .
(Kānāwai: ʻO ka piʻi ʻana o ka ʻimi leo a me kona hopena i ka mākeke ʻoihana honua)
Hiki i ka huli leo ke hoʻohana i nā huaʻōlelo i ʻōlelo ʻia ma mua o ka paʻi ʻana i ka ʻike ma ka pūnaewele. Ma mua o ke kaomi ʻana i kahi kī-papa, kamaʻilio wale ʻoe i kāu kelepona, leo leo akamai, a i ʻole nā mea hana ʻē aʻe. Ua ulu wikiwiki kēia ʻenehana ma muli o ka maʻalahi, wikiwiki, a kūpono i nā ola hana. Hiki i nā kānaka ke nīnau i nā pilikia i ka wā e hoʻomākaukau ai i ka meaʻai, kaʻa ʻana, a hele wāwae ʻole me ka haʻalele ʻole i kā lākou hana. Nā mea hana e like me Amazon Echo, Google Home, a ua hana maoli ʻo Apple's Siri i nā mea kōkua leo i ʻāpana o ke ola o kēlā me kēia lā. Hoʻohana ka hapa nui o nā mea kūʻai kelepona kelepona i ka huli leo ma ka liʻiliʻi hoʻokahi i ka lā. Ua maopopo ka maʻalahi– No ke aha e kākau ai inā hiki iā ʻoe ke kamaʻilio wale?
No ke aha i pilikia ai ka huli leo no ka hoʻolaha hoʻonohonoho honua? .
Pono nā hui e hoʻolohe ma muli o ka hoʻololi ʻana o ka huli leo i ka ʻimi ʻana o nā mea kūʻai aku i nā huahana a i ʻole nā lawelawe. Ke aloha kanaka, Hoʻohana pinepine lākou i nā huaʻōlelo pōkole e like me “hale kofe maikaʻi loa.” Eia naʻe ke ʻōlelo lākou, noi lākou i nā nīnau piha e like me “ʻAuhea ka hale kofe maikaʻi loa kokoke iaʻu i kēia lā?” Hōʻike kēia hoʻololi i nā ʻoihana e hoʻololi i kā lākou mea hoʻolaha e kūlike i ka ʻōlelo kūlohelohe. Eia kekahi, Hāʻawi ka huli leo i hoʻokahi pane kiʻekiʻe, ʻaʻole he papa inoa o nā hopena he ʻumi. Inā ʻaʻole kāu ʻoihana ka hopena alakaʻi, ʻike ʻole paha ʻoe. ʻO ia ke kumu e noʻonoʻo hou ai nā hōʻailona honua i kā lākou ala uila. E like me ka mea i mālama ʻia i loko o kahi moʻolelo hou ma pehea ka hoʻololi ʻana o nā ʻano hulina i ka ulu ʻana o nā mea a puni ka honua, ʻAʻole koho hou ka hoʻololi ʻana i nā hana a nā mea kūʻai aku e like me nā nīnau leo– he mea nui ia no ka mālama ʻana i ke kumukūʻai.
Pehea e hiki ai i nā ʻoihana ke hoʻonui i ka ʻimi leo? .
E hōʻike i nā hopena leo, pono nā hui e nānā i ʻekolu mau kiko: SEO kaiāulu, nā huaʻōlelo hulina kamaʻilio, a me ka māmā holo paʻa. I ka hoomaka ana, hōʻoia i kāu inoa ʻoihana, helu wahi, a aia ka helu kelepona ma nā wahi a pau ma ka laina. Hoʻokomo pinepine ʻia nā huli leo “kokoke iaʻu,” no laila he mea nui ka papa inoa kūloko. Ka lua, hana i mea e pane ai i nā manaʻo hopohopo maoli a nā kānaka e nīnau ai me ka leo nui. E hoʻohana i nā huaʻōlelo like “Pehea wau e hana ai.” a i ʻole “He aha ke ʻano o ka maikaʻi loa …” e kūʻē i ka ʻōlelo kūʻai paʻa. Ke kolu, e hoʻopaʻa wikiwiki i kāu pūnaewele ma nā kelepona. Nui nā huli leo ma nā polokalamu kelepona, a me nā pūnaewele lohi i ka nānā ʻole ʻia e nā ʻenekini huli. ʻAʻole pono ʻoe i ka ʻenehana makamae– maopopo wale, mea lima e like me ke kanaka maoli e kamailio ana. ʻO nā mea hana e like me nā ʻaoʻao pūnaewele nīnau pinepine a me nā pou i haku ʻia ma ka ʻōlelo maʻalahi hiki ke hana.
Noi no ka Leo Look Across Industry .
Ke hoʻololi hou nei ka huli leo i nā ʻāpana he nui. Ma ke kuai ana, ninau ka poe kuai, “Ma hea e hiki ai iaʻu ke kūʻai i nā pepeiao pepeiao ʻole ma lalo $100?” ʻO nā inoa inoa e hōʻike ana i kēlā pane koke e lanakila i ke kūʻai. Pomaikai no hoi na hale aina– hiki i kekahi ke koi, “E ʻimi i nā wahi pizza vegan i wehe ʻia i kēia manawa,” a ʻo ka hopena kiʻekiʻe wale nō e loaʻa ke kelepona. I ka huakaʻi, nīnau nā mea kūʻai, “He aha nā mokulele e haʻalele i ka lā ʻapōpō mai Tokyo a i Bangkok?” ʻO nā mokulele a me ka mālama ʻana i nā pūnaewele i hoʻopaʻa ʻia no ka hopu leo i kēlā mau koi koke. Ke hoʻoponopono nei hoʻi nā ʻoihana ʻenehana. ʻo kahi laʻana, ʻO nā mea hou loa o Apple, e like me nā mea i loko kiaiOS 10.5, hoʻonui i ka pololei o ke kauoha leo i nā hana a pau, e hōʻike ana i ka hohonu o ka hui ʻana o ka leo i nā hāmeʻa hou. Pela no, na lono e pili ana i ka iPad Air 6 hōʻike i ke kōkua leo ikaika loa, ʻo ia hoʻi ka hoʻoulu nui ʻana i ka puni o Apple. Mai ka mālama kino a hiki i ke kālā, ʻO kēlā me kēia ʻano ʻoihana e hoʻoponopono i nā hopohopo hiki ke hoʻohana i ka ʻimi leo e hoʻopili wikiwiki me nā mea kūʻai.
Nīnau pinepine e pili ana i ka nānā leo a me ke kālepa .
Makemake au i kahi polokalamu kūikawā no ka huli ʻana i ka leo? ʻAʻole. Pono ʻoe i kahi pūnaewele puni honua me ka maopopo, mea pili i ka ninau. He nui nā hulina leo e huki mai nā ʻaoʻao pūnaewele maʻamau, ʻaʻole nā polokalamu.
No nā hui nui wale nō ka huli leo? ʻAʻole loa. ʻO nā hui liʻiliʻi liʻiliʻi ka loaʻa kālā nui loa no ka mea he nui nā nīnau leo e loaʻa nā huaʻōlelo wahi like “kokoke iaʻu” a i ʻole “ma ko'u wahi.”.
Ua hōʻino anei ka ʻimi leo i ka loiloi ʻenekini maʻamau? ʻAʻole, hoʻomaikaʻi ia. Maikaʻi kumu huli engine optimization– e like me ka hoʻouka wikiwiki ʻana, ʻike pololei, a me ka ʻike pūnaewele maikaʻi– ʻo ia nō ka hale. Loaʻa ka ʻimi leo i kahi papa o ka ʻōlelo kūlohelohe.
Pehea wau e ʻike ai i nā nīnau a ka poʻe e nīnau nei? E hoʻohana i nā mea hana manuahi e like me Google “Nīnau hou aku nā kānaka” pauku, PaneKa Lehulehu, a i ʻole e hoʻolohe i nā kelepona lawelawe lawelawe. Hōʻike nā kūkākūkā maoli i nā nīnau maoli.
E hoʻololi holoʻokoʻa ka huli ʻana i ka leo? ʻAʻole koke koke. Akā e ulu mau ana kāna kuleana. Hoʻomākaukau nā mea kūʻai akamai i kēia manawa no laila ua mākaukau lākou ke hoʻololi ka nui o nā mea kūʻai aku i ka ʻōlelo kūʻē ʻana i ka paʻi ʻana.
(Kānāwai: ʻO ka piʻi ʻana o ka ʻimi leo a me kona hopena i ka mākeke ʻoihana honua)
ʻAʻole ʻo ka huli leo he kumu maʻa. Hōʻike ia i kahi loli hohonu i ke ʻano o ke komo ʻana o nā kānaka me ka ʻenehana hou– ʻoi aku ka wikiwiki, maʻalahi, a ʻoi aku ke kanaka. Nā hui e kamaʻilio i ka ʻōlelo like me kā lākou mea kūʻai aku, ʻoiaʻiʻo, ʻoiaʻiʻo e alakaʻi i ka nalu o ka hoʻolaha kikohoʻe a me ke kālepa.