Lub Suab Nrhiav Dab Tsi yog Dab Tsi thiab Vim Li Cas Nws Thiaj Tau Txais Kev Txiav Txim Siab? .
(Kev tsom xam: Qhov nce ntawm Kev Tshawb Fawb Lub Suab thiab Nws cuam tshuam rau kev lag luam thoob ntiaj teb)
Kev tshawb nrhiav lub suab tso cai rau tib neeg siv cov lus hais tsis yog ntaus ntawv los nrhiav cov ntaub ntawv hauv online. Tsis yog tapping rau ntawm lub keyboard, koj tsuas tham nrog koj lub xov tooj xwb, ntse audio speaker, los yog ntau yam khoom siv. Cov tshuab no tau loj hlob sai vim qhov tseeb tias nws yooj yim, ceev, thiab haum rau hauv lub neej tsis khoom. Cov neeg tuaj yeem nug txog kev txhawj xeeb thaum npaj zaub mov, tsav tsheb, los yog taug kev yam tsis tau txiav qhov lawv ua. Cov cuab yeej zoo li Amazon Echo, Google Tsev, thiab Apple's Siri tau ua tus pab cuam suab ib feem ntawm lub neej txhua hnub. Feem ntau ntawm tag nrho cov neeg siv khoom siv smartphone tam sim no siv lub suab nrhiav tsawg kawg ib zaug hauv ib hnub. Qhov yooj yim yog qhov tseeb– vim li cas ntaus thaum koj tuaj yeem tham yooj yim?
Vim Li Cas Lub Suab Nrhiav Teeb Meem rau Lub Koom Haum Ntiaj Teb Kev Lag Luam? .
Cov koom haum yuav tsum tau mloog vim qhov tseeb hais tias lub suab nrhiav kev hloov kho li cas cov neeg siv khoom tshawb nrhiav cov khoom lossis cov kev pabcuam. Thaum tib neeg zoo, lawv feem ntau siv cov lus luv luv xws li “kas fes zoo tshaj plaws.” Tiamsis thaum lawv hais lus, lawv nug tag nrho cov lus nug zoo li “Qhov twg yog qhov zoo tshaj plaws kas fes bar nyob ze kuv hnub no?” Qhov kev hloov pauv no qhia tias cov tuam txhab xav tau hloov lawv cov khoom siv tshaj tawm kom haum rau kev hais lus ntuj. Kuj, lub suab nrhiav ib txwm muab ib lo lus teb saum toj kawg nkaus, tsis yog ib daim ntawv teev npe ntawm kaum qhov tshwm sim. Yog tias koj txoj kev lag luam tsis yog qhov ua tau zoo, tej zaum koj yuav tsis pom. Yog vim li cas thoob ntiaj teb cov hom lag luam rov xav txog lawv cov txheej txheem hluav taws xob. Raws li khaws cia hauv siab nyob rau hauv cov ntaub ntawv tsis ntev los no ntawm Yuav ua li cas hloov cov qauv kev tshawb nrhiav tau cuam tshuam cov khoom loj hlob thoob ntiaj teb, hloov kho rau cov neeg siv khoom tshiab xws li cov lus nug lub suab tsis yog xaiv tau lawm– nws yog ib qho tseem ceeb rau kev nyob pheej yig.
Yuav Ua Li Cas Cov Lag Luam Ua Haujlwm Zoo rau Kev Tshawb Fawb Lub Suab? .
Kom tshwm sim hauv lub suab tshwm sim, cov tuam txhab yuav tsum tsom mus rau peb lub ntsiab lus: zej zog SEO, kev sib tham nrhiav kab lus, thiab mobile ceev. Thaum xub thawj, xyuas koj lub npe lag luam, chaw nyob, thiab tus xov tooj yog nyob txhua qhov chaw hauv online. Kev tshawb nrhiav suab feem ntau suav nrog “nyob ze kuv,” yog li cov npe hauv zos tseem ceeb heev. Thib ob, tsim cov khoom uas teb cov kev txhawj xeeb tiag tiag cov neeg nug nrov nrov. Siv cov lus zoo li “Raws nraim li cas kuv.” los yog “Qhov zoo tshaj plaws txhais tau li cas rau …” as opposed to nruj marketing language. Peb, xyuas kom koj lub vev xaib thauj khoom sai ntawm cov xov tooj. Ntau lub suab tshawb nrhiav tshwm sim ntawm cov khoom siv mobile, thiab sluggish websites tau overlooked los ntawm search engines. Koj tsis tas yuav siv tshuab kim– yooj yim meej, khoom siv tes ua zoo li tus neeg hais lus tiag tiag. Cov khoom siv xws li cov lus nug nquag nug cov nplooj ntawv web thiab tshaj tawm ua lus Askiv ua haujlwm tau zoo heev.
Daim ntawv thov ntawm Lub Suab Saib thoob plaws kev lag luam .
Kev tshawb nrhiav lub suab twb tau hloov kho ntau yam haujlwm. Hauv khw muag khoom, cov neeg yuav khoom nug, “Kuv tuaj yeem yuav lub mloog pob ntseg wireless nyob qhov twg $100?” Cov npe khoom lag luam uas tshwm sim hauv cov lus teb tam sim ntawd yeej qhov muag. Cov chaw noj mov kuj tau txais txiaj ntsig– ib tug yuav thov, “Nrhiav vegan pizza chaw qhib tam sim no,” thiab tsuas yog qhov tshwm sim saum toj kawg nkaus tau txais xov tooj. Hauv kev mus ncig, cov neeg siv khoom nug, “Dab tsi ya davhlau tawm tag kis los ntawm Tokyo mus rau Bangkok?” Airlines thiab reserving websites optimized rau lub suab ntes cov kev xav tau tam sim ntawd. Tsis tas li cov tuam txhab thev naus laus zis tau hloov kho. Piv txwv li, Apple cov kev hloov tshiab tsis ntev los no, zoo li cov hauv watchOS 10.5, boost lub suab hais kom meej meej thoob plaws hauv workouts, qhia tau hais tias lub suab sib sib zog nqus mus los ntawm cov khoom siv niaj hnub no. Ib yam li ntawd, lus xaiv txog lub iPad Air 6 hais kom muaj kev pab lub suab muaj zog dua, lub ntsiab lus dav txhawb nqa thoob plaws Apple ib puag ncig. Los ntawm kev kho mob mus rau nyiaj txiag, txhua hom kev lag luam uas hais txog kev txhawj xeeb tuaj yeem ua kom zoo dua ntawm kev tshawb nrhiav lub suab kom txuas nrawm dua nrog cov neeg siv khoom.
Cov lus nug nquag nug txog Lub Suab Tshawb Fawb thiab Kev Lag Luam .
Kuv puas xav tau ib qho tshwj xeeb app rau lub suab nrhiav optimization? Tsis muaj. Koj tsuas yog xav tau lub vev xaib mobile-phooj ywg nrog meej, cov lus nug raws li cov ntaub ntawv. Ntau lub suab tshawb nrhiav los ntawm cov nplooj ntawv web tsis tu ncua, tsis yog apps.
Yog lub suab nrhiav tsuas yog rau cov tuam txhab loj? Tsis txhob. Cov koom haum me hauv cheeb tsam feem ntau tau txais txiaj ntsig zoo tshaj plaws vim tias ntau lub suab lus nug suav nrog cov ntsiab lus ntawm qhov chaw nyiam “nyob ze kuv” los yog “hauv kuv cheeb tsam.”.
Lub suab nrhiav puas cuam tshuam tus qauv tshawb nrhiav cav optimization? Tsis muaj, nws txhim kho nws. Qhov yooj yim nrhiav cav optimization zoo– zoo li ceev ceev, cov ntaub ntawv meej, thiab cov ntsiab lus web zoo– tseem yog tus qauv. Lub suab nrhiav tsuas yog ib txheej ntawm txhua hom lus.
Kuv yuav ua li cas thiaj paub cov lus nug uas tib neeg nug? Siv cov cuab yeej tsis muaj nqi xws li Google “Cov neeg tseem nug” ntu, Teb rauPublic, lossis txawm mloog cov neeg siv khoom hu. Kev sib tham tiag tiag qhia cov lus nug tiag.
Lub suab nrhiav hloov inputting nkaus? Tejzaum tsis ntev. Tab sis nws lub luag haujlwm tseem loj tuaj. Cov neeg lag luam ntse npaj tam sim no kom lawv npaj tau thaum ntau tus neeg siv khoom hloov mus rau kev hais lus tsis yog kev ntaus ntawv.
(Kev tsom xam: Qhov nce ntawm Kev Tshawb Fawb Lub Suab thiab Nws cuam tshuam rau kev lag luam thoob ntiaj teb)
Lub suab nrhiav tsis yog tus qauv dhau. Nws tsom rau kev hloov pauv tob dua li cas tib neeg koom nrog cov thev naus laus zis niaj hnub no– ceev dua, yooj yim dua, thiab ntau tus neeg. Cov koom haum uas hais lus tib yam li lawv cov neeg siv khoom, ua tau, yuav yeej coj cov nthwv dej hauv qab no ntawm kev tshaj tawm digital thiab kev lag luam.