Chii Chinonzi Kutsvaga Nezwi uye Nei Kuri Kutsvaga Kukwirira? .
(Analysis: Kusimuka kweKutsvaga Izwi uye Impact Yayo paGlobal Business Marketing)
Kutsvaga nezwi kunobvumira vanhu kushandisa mazwi anotaurwa pane kutaipa kuti vawane ruzivo pamhepo. Pane kubaya pakiyi-bhodhi, unongotaura nefoni yako, akangwara audio speaker, kana zvimwe zvakasiyana-siyana. Iyi tekinoroji yakakura nekukurumidza nekuda kwekuti iri nyore, quick, uye inokwana muhupenyu hwakabatikana. Vanhu vanogona kubvunza zvinovanetsa pakugadzira chikafu, kutyaira, kana kufamba vasina kusiya zvavari kuita. Zvishandiso zvakaita seAmazon Echo, Kumba kweGoogle, uye Apple's Siri vakanyatsoita vabatsiri vezwi chikamu chehupenyu hwezuva nezuva. Vazhinji vevatengi ve smartphone parizvino vanoshandisa izwi rekutsvaga kamwechete pazuva. Kureruka kwakajeka– wadii kunyora iwe uchingogona kutaura?
Sei Inzwi Rekutsvaga Nyaya yeGlobal Organisation Marketing? .
Masangano anofanirwa kuteerera nekuda kwekuti magadzirirwo ekutsvaga nezwi kuti vatengi vanotsvaga sei chigadzirwa kana masevhisi. Apo vanhu vamwe navamwe vane mutsa, vanowanzo shandisa mazwi mapfupi akadai “yakanakisa coffeehouse.” Zvisinei kana votaura, vanobvunza zvizere kubvunza sekuti “Ndeipi bhawa yekofi yakanakisa padyo neni nhasi?” Shanduko iyi inoratidza kuti mafemu anoda kushandura zvinhu zvavo zvekushambadza kuti zvienderane nekutaura kwechisikigo. Zvakare, izwi rekutsvaga rinowanzopa mhinduro imwe yepamusoro, kwete rondedzero yegumi mhinduro. Kana bhizinesi rako risiri iro rinotungamira mhedzisiro, unogona kunge usingaonekwe. Ndicho chikonzero mhando dzepasi rose dziri kufunga zvakare nzira dzavo dzemagetsi. Sekuchengetwa mundangariro mune rekodhi ichangoburwa pa kushandura maitiro ekutsvaga kuri kukanganisa kukura kwezvinhu pasi rese, kugadzirisa kuzviito zvitsva zvemutengi semibvunzo yezwi haisisiri sarudzo– zvakakosha kuti ugare uchikwanisika.
Mabhizinesi Anogona Sei Kugadzirisa Kutsvaga Inzwi? .
Kuonekwa mune zvabuda muzwi, makambani anofanirwa kutarisa pamapoinzi matatu: nharaunda SEO, zvirevo zvekutsvaga zvekutaura, uye mobile speed. Pakutanga, simbisa zita rako rebhizinesi, kero, uye nhamba dzenhare dziri kwese kwese pa-line. Kutsvaga nezwi kunowanzo sanganisira “pedyo neni,” saka mazita emuno akakosha zvakanyanya. Chepiri, gadzira zvinyorwa zvinopindura zvinonetsa chaizvo zvinobvunzwa nevanhu zvinonzwika. Shandisa mazwi akadaro “Ndoita sei chaizvo.” kana “Ndeipi inonyanya kushanda nzira yeku …” kusiyana nemutauro wakaoma wekutengesa. Chetatu, simbisa webhusaiti yako inoremerwa nekukurumidza pamafoni. Kutsvaga kwezwi kwakawanda kunoitika panharembozha, uye mawebhusaiti ane usimbe anoregeredzwa neinjini dzekutsvaga. Haudi tekinoroji inodhura– zvakajeka, zvinhu zvinoita kunge munhu chaiye arikutaura. Midziyo yakaita semibvunzo inowanzo bvunzwa mapeji ewebhu uye positi inoumbwa nemutauro wakajeka inoshanda zvinogoneka.
Zvishandiso zveVoice Look Across Industries .
Kutsvaga nezwi kuri kutoumba patsva zvikamu zvakawanda. Mukutengesa, vatengesi vanobvunza, “Ndotenga papi maearbuds asina tambo pasi $100?” Mazita emhando anoratidza mumhinduro iyoyo pakarepo anokunda kutengesa. Nzvimbo dzekudyira dzinobatsirawo– mumwe munhu anogona kutora, “Tsvaga vegan pizza nzvimbo dzakavhurika izvozvi,” uye chete mhedzisiro yepamusoro inowana runhare. Mukufamba, vatengi vanobvunza, “Ndedzipi ndege dzinosimuka kubva Tokyo kuenda Bangkok?” Ndege uye mawebhusaiti ekuchengetera akagadziridzwa kuti atore izwi izvo zvinodikanwa. Zvakare mafemu ehunyanzvi ari kugadzirisa. Semuyenzaniso, Apple yazvino zvigadziriso, sevari mukati watchOS 10.5, wedzera kurongeka kwekuraira kwezwi panguva yese yekurovedza muviri, kuratidza kuti kusanganiswa kwezwi kwakadzama kunopinda sei mumagajeti emazuva ano. Saizvozvowo, makuhwa pamusoro pe iPad Air 6 kurudzira rubatsiro rwemubatsiri wezwi rine simba, zvichireva kuwedzera kukurudzira munzvimbo yese yeApple. Kubva pakurapwa kuenda kumari, chero rudzi rwebhizinesi rinogadzirisa zvinonetsa rinogona kutora mukana wekutsvaga kwezwi kubatanidza nekukurumidza nevatengi.
Mibvunzo Inowanzo bvunzwa Nezve Kubhurawuza Izwi uye Kushambadzira .
Ini ndinoda yakasarudzika app yekutsvaga izwi optimization? Aihwa. Iwe unongoda iyo mobile-hushamwari webhusaiti ine yakajeka, mubvunzo-based material. Kutsvaga kwezwi kwakawanda kunodhonza kubva pamapeji ewebhu akajairika, kwete mapurogiramu.
Kutsvaga kwezwi chete kumakambani makuru? Never. Masangano madiki edunhu anowanzo batsira zvakanyanya nekuti mizhinji mibvunzo yezwi inosanganisira mazwi enzvimbo senge “pedyo neni” kana “munzvimbo yangu.”.
Kutsvaga nezwi kwakakuvadza chiyero cheinjini yekutsvaga? Aihwa, zvinohunatsiridza. Yakanaka yekutanga injini yekutsvaga optimization– sekukurumidza kurodha, mashoko chaiwo, uye zvemhando yewebhu– ichiri chimiro. Kutsvaga nezwi kunongosanganisira mutsara wemitauro yese-yakasikwa.
Ndinoziva sei zviri kubvunza vanhu? Shandisa zvishandiso zvisingadhure seGoogle “Vanhu vanobvunzawo” chikamu, AnswerThePublic, kana kutoterera kufona kwevatengi. Hurukuro chaidzo dzinoburitsa mibvunzo yechokwadi.
Kutsvaga nezwi kuchachinja kuisa zvachose? Zvichida kwete nokukurumidza. Asi basa rayo rinoramba richikura. Vashambadziri vakangwara vanogadzirira izvozvi kuti vagadzirire apo vatengi vazhinji vanochinja pakutaura kwete kutaipa.
(Analysis: Kusimuka kweKutsvaga Izwi uye Impact Yayo paGlobal Business Marketing)
Kutsvaga nezwi haisi nzira yekupfuura. Inoratidza shanduko yakadzama mumabatiro anoita vanhu nehunyanzvi hwemazuva ano– quicker, nyore, uye vanhu vakawanda. Masangano anotaura mutauro wakafanana nevatengi vavo, chaizvoizvo, zvirokwazvo ichatungamira iyo inotevera wave yedhijitari kushambadzira uye kushambadzira.