Okukhethekile: Inguqulo Entsha Yokuhlanganyela Ye-Google Nezimboni Zendabuko E-Asia Yonkana
(Okukhethekile: Imodeli Entsha Yobambiswano Ye-Google Nezimboni Zendabuko E-Asia Yonkana)
Imodeli Yobambiswano Entsha ye-Google
Uyini umklamo wobambiswano omusha we-Google nezimboni ezijwayelekile kulo lonke elase-Asia?
I-Google yethule buthule izindlela ezintsha zokusebenza nezinhlangano osekunesikhathi eside zikhona e-Asia. Le nqubo entsha isusa izivumelwano zobuchwepheshe ezivamile noma ukunikezwa kwamafu okuqondile. Kunalokho, igxile ekubambisaneni okujulile– ukushumeka amathuluzi e-Google ngqo ezinqubweni zansuku zonke zamafekthri, amapulazi, amabhange, nabathengisi. Umqondo awukona nje ukumaketha isofthiwe kodwa ukuze uhlanganise izinsiza ezixazulula izinkinga zangempela lezi zimboni ezibhekana nazo nsuku zonke.. Kucabange njenge-Google ingena ezicathulweni zomnikazi wenkampani wendawo, ukuqonda ukuhamba komsebenzi wabo, ngemva kwalokho ukwenza ngokwezifiso ubuchwepheshe besimanje obulingana njengesembozo sezingubo zezandla. Abashayeli bezindiza bokuqala ensimini yendwangu yaseVietnam kanye namaketanga okunikezwa kukawoyela wesundu e-Indonesia aveza izinkomba ezikhuthazayo.. Lawa akuwona amademo e-AI amahle kodwa izinhlanganisela eziphusile ezandisa ukusebenza kahle, imfucuza encishisiwe, futhi unamathisele abadlali bamageyimu abancane ezimakethe zomhlaba.
Kungani i-Google iphishekela le ndlela okwamanje?
Izinkambu ezijwayelekile zase-Asia zinkulu kodwa ngokuvamile azinakwa ubuchwepheshe obukhulu. Nokho bakha isisekelo somnotho wesifunda– kusukela ezimbonini zokudoba eziqhutshwa umndeni e-Philippines kuya kwezigayo zendwangu zekhulunyaka eNdiya. I-Google ibona ithuba lapha. Ukungena kwe-inthanethi yeselula kuqale e-Southeast Asia, kanye ne-backwoods manje inokuxhumana okuhle. Ngesikhathi esifanayo, ohulumeni bacindezela amashejuli okuguqulwa kwedijithali. I-Google ifuna ukuba yingxenye yalolo shintsho ngaphambi kobambiswano oluvikelekile lwezimbangi. Ngokunjalo, ngemva kweminyaka yokugxila ezikhangisweni nasezicelweni zamakhasimende, inkampani idinga izinjini zokukhula ezintsha sha. Ukusiza abalimi berayisi balandelele izimbuyiselo noma ukunika amandla izitolo zomama ne-pop ukuthi zamukele ukukhokhelwa nge-elekthronikhi kuvula izindlela ezintsha zokuhola. Kuyinhlangano ehlakaniphile ehlanganiswe kunhloso yoku “ukwenza intando yeningi emisha.” Futhi ungavumeli ukunganaki: idatha evela kulobu bambiswano isiza ukufundisa imiklamo ye-AI engcono kakhulu eqondiswe kuzimo zaseMpumalanga– okuthile okuqhudelana naye njengo-Alibaba noma uTencent sebevele baphumelele.
Inguqulo yokubambisana ibhekana kanjani ngempela nomhlaba?
Kuqala ngokunaka. I-Google ithumela amaqembu endawo– hhayi nje abaklami kodwa izazi ze-anthropologists, abathuthukisi, kanye nosomaqhinga benhlangano– ukutshala amasonto ngaphakathi kwezinkampani ezihambisana nazo. Babheka indlela izinqumo ezenziwa ngayo, lapho kwenzeka khona izinkinga, nokuthi yimaphi amathuluzi abasebenzi abathembele kuwo njengamanje. Ngaleso sikhathi baphakamisa ukungenelela kwezobuchwepheshe. Njengesibonelo, esitshalweni sokuphatha ukudla kwasolwandle saseThai, I-Google ayizange icindezele i-full suite yayo ngesikhathi esisodwa. Kunalokho, yethule i-tracker elula esekwe ezwini esebenza kumadivayisi ayisisekelo ahlakaniphile– akukho mishini ebizayo edingekayo. Ukuqeqeshwa kwenziwa ngezilimi zomakhelwane, ngokuvamile kusetshenziswa iziqeshana zevidiyo ezimfushane ezabiwe ku-WhatsApp. Izindawo zokuhlala ziyavumelana nezimo: abanye abangani bayakhokha ngokusetshenziswa ngakunye, abanye babelana ngocezu lwezindleko ezitholiwe. Okubaluleke kakhulu, I-Google ayilubambi ulwazi. Lokho kuhlala nebhizinisi. Lokhu ukuthobeka kwakha kuncike. Ungabona izibuko zale nqubo ngendlela nje i-apula itholwe ngokucophelela ezimakethe zempilo– hhayi ngokushintsha odokotela kodwa ngokunikeza amathuluzi angcono kakhulu.
Uphi lo mklamo osetshenziswayo manje?
Ukukhishwa kwenzeka ngokushesha kodwa ngokuthula. E-Indonesia, I-Google isiza abalimi bekhofi abancane ukuthi basebenzise izithombe zesathelayithi kanye nama-API wesimo sezulu ukuze benze isinqumo sokuthi bazoqoqwa nini. E-Bangladesh, isebenza nezimboni zezingubo ukuthuthukisa ukusetshenziswa kwamandla phakathi namahora obude– kubalulekile njengoba izindleko zamandla zikhuphuka phakathi nokungezwani kukaphethiloli kwamazwe ngamazwe njengalokho okuchazwe kuyo imibiko yakamuva mayelana nezimakethe zamandla. EPhilippines, amadlelandawonye okudoba manje asebenzisa uhlelo lokusebenza olulula ukuze alobe izinhlanzi ezibanjiwe futhi aqinisekise izimangalo zomshwalense wokusimama zabathengi abathekelisa. Futhi ukusabela kwenhlekelele kungokwengxube: ngemva kwe 7.6-Ukuzamazama komhlaba okukhulu ngaseNyakatho yeSulawesi, I-Google ibambisene nezinkampani zesifunda zokuthutha ukuze kudluliswe umzila wosizo kusetshenziswa ithrafikhi yesikhathi sangempela futhi kulimaze idatha. Lena akuyona imisebenzi yenhlangano esiza abantulayo. Bayimibhede yokuhlola yemikhiqizo engakala. Isenzakalo ngasinye sibonisa i-Google ukuthi ingazivumelanisa kanjani nezixazululo zayo eziyinhloko– Amamephu, Ifu, I-AI– ku-gritty, izimo zomhlaba wangempela lapho amaqabunga engqikithi nokufunda kwehluka.
Imiphi imibuzo ebuzwa yizinsizakalo mayelana nalo mklamo omusha sha?
(Okukhethekile: Imodeli Entsha Yobambiswano Ye-Google Nezimboni Zendabuko E-Asia Yonkana)
Kuyamangaza okuningi uma kukuhle futhi ukuba yiqiniso. “Ingabe i-Google izohamba ngezintengo ngokungalindelekile?” ukukhathazeka okuvamile. Impendulo kuze kube manje: cha. Izinkontileka zifaka phakathi amanani entengo yeminyaka emithathu, futhi i-Google yabelana ngamamethrikhi okonga ngokusobala. Abanye babuza mayelana nobumfihlo bomuntu siqu bedatha. I-Google inxusa ukuthi yonke imininingwane iqhubeke nokuba kumaseva ewebhu angomakhelwane ngaphandle uma umngane ekhetha okuhlukile– futhi nalapho, ibethelwe ngasemaphethelweni. Okwesithathu okukhathazayo: “Ingabe sidinga ukuqasha abasebenzi bezobuchwepheshe?” Hhayi ngempela. I-Google idala yonke into encane kubasebenzisi abangebona ubuchwepheshe. Uma ithimba lakho lingathumela umlayezo wombhalo, bangasebenzisa lezi zisetshenziswa. Abanye futhi besaba ukuqhuma ngenxa yokusebenza kwabo. Kepha ngokungafani nesoftware yakudala ebiphoqa ukusebenza okuqinile, Inguqulo entsha ye-Google ivumelana nemithi ekhona. Ekugcineni, kukhona ilukuluku mayelana nokufaneleka. Namuhla, uhlelo luqondise izinhlangano nge 10 ku 500 abasebenzi kwezolimo, ukukhiqiza, okudayisa, kanye Logistics ngaphesheya 10 Amazwe ase-Asia. Amafemu amakhulu athola izivumelwano zebhizinisi eziqondene nawe; abathengisi basemgwaqweni abancane bahlinzekwa ngamasistimu ezinkampani zangaphandle. Lesi sendlalelo esimaphakathi– i “ngingekho phakathi”– kulapho i-Google ibona khona amandla amakhulu okuthonya.